Logo Design Love, second edition, available for pre-order

The second edition of Logo Design Love is at the printers. The first edition was written in 2009 and thanks to your stellar support it can be read in various languages and seems to rank well in Amazon’s branding category.

Logo Design Love

Here’s the blurb my publisher wrote.

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects — including sketches and final results of his own successful designs — he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

I’ve learned thing or two since 2009, and looking through the original it was obvious where I could make improvements, so it seemed like a good idea to bring the content up to date.

The book’s dimensions are the same as last time (7×9 inches), but the type size and margins are a bit smaller, and the page count is up from 216 to 240, so there’s a fair chunk of new content. The paper stock will be an improvement, too.

With the help of the original contributors, many of the first edition case studies have been updated with more insights and images, while many have been replaced by new projects from equally talented folk. I’m much happier with how the book has taken shape, and after six months’ work I’m looking forward to holding a copy.

Paperback: 240 pages
Publisher: Peachpit Press; 2nd edition (20 Aug 2014)
ISBN-10: 0321985206
ISBN-13: 978-0321985200

It’s available for pre-order direct from Peachpit. Alternatively, ask your favourite bookseller to order it in, or pick it up here:

Barnes & Noble

Update: 1st September 2014
Out now. Have a look inside.

13 responses

  1. OMG I can’t wait to see it! Love the first edition, and something tells me I’ll love the second one even more :) Thanks, David, for sharing your vast knowledge and experience with the world.

  2. Congratulations, David.

    And thanks for taking the time to refresh this for us all. Logo Design Love is a great contribution to leveling up the craft and business of identity design and brand development. I’m looking forward to spending time with the second edition.


  3. Hey David

    Loved your first book! It has helped me immensely thus far in crafting my own brand identity. I am looking to buy your second one for a fellow designer just starting out, but was wondering if it is a second-step book so to speak, for those who have read the first, or it has all the original material, plus embellishments here and there – ?

  4. Hi Matthew, there’s a lot from the first edition, as well as a lot of new content. Where the first edition has been replicated, the text has been edited so it’s more coherent and so the language is more professional.

    It’s not a second part in a series, as is the case with any follow on edition, but the idea from the start was to change it enough so that owners of the original will consider a new purchase to be worth the money. Roughly speaking, the obvious differences between the two can be seen in about 30-40% of what’s inside, and I studied every word of the original, making subtle edits to improve on what was said.

    Let me know if you have any other questions, and it’s a pleasure to know the original has been of some help.

  5. Hi David. I read a lot about your books. I am starting as a freelancer and want to specialize in logo design. Will your books be helpful?

    • I’m biased, Megha. Tom Geismar said this, though:

      “Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.”

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