Peachpit is a part of Pearson, the international media company responsible for The Financial Times, Penguin, Dorling Kindersley, Prentice Hall and other leading brands.
I’ve begun approaching iconic logo designers, asking if they’d contribute to the book, and so far the response has been fantastic. Confirmed contributors include the likes of Miles Newlyn, Lance Wyman, and Jerry Kuyper, and I’m talking it over with Ivan Chermayeff, Steff Geissbuhler, Michael Bierut, and many other highly respected creatives.
A Guide to Creating Iconic Brand Identities
The book will be called Logo Design Love: A Guide to Creating Iconic Brand Identities. It won’t be another gallery showcase, as there are plenty of those in circulation. Instead, the aim is to educate the reader about best practice in logo design, with insights from a wide and distinguished range of design professionals.
I will be creating the cover and tempate — sized at 7×9 inches, with a maximum page count of 216 — as well as compositing the information.
The completion deadline has been set at October 23rd, 2009.
Throughout the duration of the writing process, each chapter will be electronically published as a Rough Cut (on Safari Books Online). Rough Cuts are pre-published manuscripts that authors release on the Safari website before the book is available in print. Visitors are able to post feedback or respond to comments from editors and authors.
Benefits to the book-writing process are twofold:
- Feedback received helps authors tailor the book so it’s as beneficial and appropriate as possible.
- Anticipation is generated with each new draft chapter, with the aim of boosting sales upon release of the printed book.
This is both the largest, and most exciting project I have undertaken, and I’ll be sure to share my experiences with you along the way.