Shaun Barnes of Jigsaw Internet Solutions approached me to redesign his company logo. He knew he wanted a jigsaw piece shown, and preferably more than one (to symbolise a connection).
It doesn’t matter how professional or artistic your sketches are. What’s important is how the process allows for ideas to flow faster than they do on computer. My thumbnails uncovered the idea of turning the letters into jigsaw pieces.
At first I thought of showing every letter as a piece of the puzzle, but in the end opted for a simpler design. The letter “A” was replaced with a jigsaw piece — I felt the other characters were more important when formulating the actual word “jigsaw.” Also, the piece could be made to look a little like the shape of an uppercase “A.”
Previous Jigsaw Internet logo
Shaun previously displayed this logo on his website:
The first thing I noticed was the stock image. It’s never a good idea to use a stock image for a logo. For one, it’s not an original design, and secondly, you can be fairly sure it’s used elsewhere. It took just a minute of searching before I found this image on the Careerwise website:
I provided two different options.
I was also asked to design a business card, and after a few different variations were presented, the following layout was chosen.
The puzzle piece shape on the front would make an excellent die-cut. In the end, rounded corners were chosen (not shown on the mock-up).
Shaun had these words to say once the project was complete:
“I hired David because we have a similar design style, and more importantly, similar ethics. As a designer myself I’m aware of how difficult it can be to complete work for other designers. I imagine that David must have been frustrated at times with my constant suggestions and even changing the design myself! To his credit he never let it show, quite the opposite in fact. He was always friendly, polite and more than happy to accept my ideas even though he may well have disagreed with them. It was a pleasure to work with a professional who obviously loves what he does for a living.”
It was a pleasure working with you, Shaun. All the very best with Jigsaw Internet.