Logo design for The Wired Kayaker
The Wired Kayaker is a blog that rolls kayaks, gear and gadgets into one. It’s authored by Drew Bennett, the gold award winner of my graphic design prize draw, and one of Drew’s prizes was a custom logo design from yours truly.
Drew’s kayak blog is currently on the Blogger network, but soon he’ll have a brand-spanking design as part of his gold award.
For the logo, I’ve used the simple shapes of kayaks, and show them side-by-side and at a slight angle. These two kayaks are representative of the two forward slashes in all web addresses, following the ‘hypertext transfer protocol’ in all web addresses — http:// — and blue was chosen for it’s obvious relationship with water.
Drew was presented with a couple of different logo concepts. I first thought about using the three colours associated with plug wiring (blue, brown, and yellow) but then remembered that this is only for UK-based plugs, and Drew’s main audience is across the Atlantic.
To view more of my logo designs, take a look around my logo design portfolio, and if you’re on the lookout for a logo designer, don’t hesitate to get in touch.
Your feedback and constructive criticism on is much appreciated.
Related posts on David Airey dot com
30 appreciated comments to “Logo design for The Wired Kayaker”
What are your thoughts?
Simply fill in the form below. All comments are moderated so you may experience a short delay before yours appears. Comments should be respectful of other voices in the discussion, and I reserve the right to edit or delete comments at my discretion.
Please use your real name — keywords not accepted.
Hey honestly, I like the way you design your logos. I am sure there will be a time, when I would need your help, and I would be honored to buy your service then.
David,
I really like how the logo came out. I will be adding it to the redesigned Wired Kayaker blog. I still need to move that blog to WordPress but for now I will customize a blogger skin to compliment the awesome logo! I even blogged a teaser about the logo unveiling on Nov 1st.
http://www.benspark.com/the-wired-kayaker-has-a-new-logo.html
Nice Logo David, love the type
Very nice David – what font is that?
Drew,
Hope I didn’t ruin the teaser for you! I see you updated your post, telling your readers I beat you to it. At least you’re happy with how the logo design turned out, and I look forward to seeing it on your blog.
Toon, Randa,
Thanks very much! The font is Eurostile (regular and bold), with a +75 letter-spacing.
I like the second two with more color variation.
But they’re all good!
Good job!
No problem David. Just gives me more incentive to get everything ready for Thursday.
I was wondering why my comment was under moderation when I am regular here, subscribed to your feed and was never asked. But just realized, probably the post URL forced the system to treat me as a new user.
By the way, I am happy to see your face in my website’s MyBlogLog visitors like I was when John Chow visited me.
Thanks for commenting, Brian, and glad you like.
Drew,
Good luck getting everything sorted, and with the changes that your other prizes will bring.
Abhijeet,
I think your comments keep getting placed in moderation because you change your name. Why not use your real name in comments, rather than what you have done here – ‘one way PR 6 backlinks’? It’s always more personable when you can address someone by name (I picked yours up through your email address, and if you prefer to remain anonymous just let me know).
I really like the simplicity of this logo. I’m glad you didn’t go with the third one though, as the sketches for it almost looks like an illegal substance!
I love how you are able to incorporate such memorable visuals without getting anymore complex than needed. You seem to know where the line between thinking and over thinking an idea seems to reside.
Beautiful work – as always.
Excellent design David, I hope the rest of the website matches up to the designs.
Jamie
SL,
Yep, I got that impression too when looking at the third option. Not really the best approach for a kayaking website eh?
Char,
That’s very kind of you to say so, and your comment is much appreciated as always.
Jamie,
Thanks very much buddy. I’m not sure if the Unique Blog Design prize will be used on the kayak blog, or another that Drew authors. Either way, my logo design went to a worthy winner, and it was a pleasure working with Drew. Cheers for stopping in.
Nice, looks really good!
From the photo presented it does not seem like you explored many ideas for this one. Having multiple kayaks in the design might better reflect the name “wired kayakers” would you not say? I see no real importance of removing the dot of the ‘i’ when the mark is next to the type. Just though I would offer a differant thought process David
It has a deep first impression. I like the third design though… =)
It’s make the design looks like an Indian head (with colorful features stabbed on their headband). It suit the ‘kayak’ name. :)
Cheers Sean.
dache,
Regarding the sketches, there are only one or two ocassions where I’ve shown all the ideas I’ve produced, and I really just show a snapshot to highlight how sketching is an important part of the process.
Your point about multiple kayaks is a good one, although using the two kayaks as shown, to indicate forward slashes, was a Drew’s personal preference. Thanks very much for your take on it.
Ken,
Good of you to comment. As mentioned by SL, above, that third option does kind of reflect a leaf, so might not be the best way to go.
The design is simple and nice. Yet, effectively convey the message about kayaking with the creative use of the two or three tiny kayaks in the logo. overall, impressive design.
That is a really sharp logo!
I like the first logo the best, simple, effective and stylised…
Also effective to help break the words up :D
Leslie, Beth Ellen, Jermayn,
Thanks very much for your thoughts, and I’m glad you all like the design.
I really like the final logo, David. Well done! Was it too distracting or unbalanced to leave the dot above “i” in the logo?
Well Done David!!!
Last week, I visited Drew’s site and no change yet…but now it is there.
Leslie, Beth Ellen, Jermayn, Kukuh,
Thanks very much for your kind remarks. :)
Vivien,
Glad you like! It’s odd, I first removed the dot above the ‘i’ in order to incorporate the three kayaks in one of the logo variations. Then when I opted for the two kayaks at the left of the words, I first tried it still without the dot, and found I liked that version better. The dot was superfluous.
Excellent way of designing logos David, I am such a noob when it comes to them, thanks for showing us through your process.
You’re very welcome, Keith. Thanks for commenting.
I just picked up Adobe’s CS3 Web Premium and have been fooling around with Illustrator for the first time in many years. My first project? A logo!
This design really stood out and inspired me to go get some more fonts!
Creativity came so much easier when I was younger… :)
Thanks you very much for showing me through the process of how you design the logos. I’ve got it!
thanks once again David, all the best.
Love the logo — and thanks for showing us your design concepts. You definitely choose the best from among great choices!
J.D.,
Do you ever publish your designs online? It’d be good to see what you create.
Jonathan, David,
You’re both very welcome, and thanks for taking the time to comment.