Your logo design process is really interesting and more interesting is the way you blogged about it.

Keep it up bud,

Best Regards,
-Hardik

Yes, you get companies sometimes trying to go against the very nature of their brand. Can a leopard change its spots?

Oh well, what can one do?

All the best

Zahid

One of the reasons Maki contacted me was actually down to the similarity of our logos.

Zahid,

Maki wished to steer clear of using dollar signs, and relating his logo to money. Regardless, thanks for leaving your own thoughts on the direction to take.

Nicely executed (although I would’ve opened the kerning a little) but constructively, your design could have capitalized on the obvious ‘dosh – money’ associations which could make this design more memorable.

E.g. the ‘s’ in the DOSH could easily be dollar signs or pound signs or along similar lines.

This for me would’ve have taken the design further in tieing the design and brand image much closer and help solidify and leverage the positioning of the brand identity overall.

It’s a corporate style in feeling but I still like it.

Regards

Zahid Adil

I agree. Every designer needs to become a teacher for certain tasks.

Educating clients is a never ending process which I get tired of at times (arr…most of the times!) But designers have to live with it.

(With reference to Robert’s post) Also, compromise on the designer’s side is unavoidable in most of the cases since this always has been a ‘client driven’ industry.
Trying to find a ‘golden mean’ is the deal!

I’ve found my questionnaire to be particularly helpful. I previously only offered an interactive PDF form, but the online form makes a big difference for usability.