In the end I just removed the .htaccess code, so there’s shouldn’t be any problems. Thanks again though.

Roman, Steve,

Thanks for commenting. Logo design can be very subjective indeed. There are still rules and guidelines that should be adhered to, and Steve, you’re certainly right about how client satisfaction is of high importance.

Just recently stumbled across your website - great job!

With regards the FFOH logo, I think this is a prime example of how logo design can be a very subjective area and often people do not realise the amount of effort that has to be applied within the constraints set by the client. A company identity is something very personal to the client and often, as designers, we are made to please the client by compromising the design.

Upon first viewing I must admit I didn’t get the four figures connected. What I did see was a very intriguing symbol that made me question its relationship to the name. Now, to me, that’s a good thing. I personally don’t believe that a logo has to communicate, instantly, what a company does. Having said that I feel the logo has to have some meaning whether it’s in relation to the company name or what the company does. After seeing the thought process, obviously the whole thing clicked and suddenly the logo was transformed. I see this a lot with clients when they question a logo and you explain the reasons behind it and you see the light bulb come on in their head! That’s what makes the logo personal and special to them.

From what I’ve read I feel you have satisfied the brief very well David. I like the symbolic quality of the logo, I like the name with no spaces and the colour looks vibrant and attractive. It works just as well in black and white and at different sizes providing effortless branding. What more could a client ask for? Top job!

With the circle around it, it looks like a CD or vinyl (light reflections etc) and then the name Four Figures One Head and the stick figures makes it perfect.

I hope it’s not too difficult to add an application!

Thanks for your thoughts. I’ve been snowed under lately, so haven’t had much of a chance to visit other blogs. I hope all’s going well with you and yours.

Kristarella,

Great of you to let me know about your feed reader. What reader do you use? I’ll have to add it’s URI to my image ‘whitelist’. I’ve currently added Google and Bloglines, so fingers crossed it’s not one of those.

With the amount that you use images to illustrate your posts, it’s almost like having partial feeds in the RSS.

Is it supposed to be this way?

logos *must* invoke what the company is about by mere imagery, or allow for a memorable mark that can be associated with its services

Chris, it sounds like you have gone with your personal dislike of this logo and tried to explain why it isn’t a good logo using aspects of design. I think this logo works and is memorable.

Most of the logos you’ve listed as good don’t use imagery to explain what they’re about, infact the NBA logo is the only one that does. The others use words or are simply established and recognised.

Harley-Davidson and Home Depot only use words, Best Buy has a little tag, which is kind of cute. Coca-Cola only uses words and works because it’s so well established, Toyota uses random round shapes, that don’t really have anything to with cars, but again have been well established.

Anywho, it’s good to rationally examine things, but “hate it” is an emotional response that a majority of people obviously don’t share.

Good to see you back in the design chair!

To me the concept and idea is pretty good start. But I think you were following the basics of logo design a little to closely and I think you missed out communicating the intent of the company clearly.

Right now it looks a lot like a Rim of a car or a wheel rather than a record if I read your intention right. And the 4 figures don’t jump out at me unless you include the text and it would not work as a monogram well

What I suggest is a couple of things.
1) What about putting a slight break between each of the 4 figure’s hands?

2) Perhaps splitting the arms “)” from the legs (the “<”)

I’m not sure, perhaps there is not much more to do as you have taken this concept as far as you can. Also the problem is it could also look like a childcare centre. You might like to investigate your other concepts and refine them to a level that you can compare and decide on the best one.

Good Luck!

Harris’s last blog post..Can’t Stop the Mouse