WDE is an engineering firm in Belfast, Northern Ireland. The company specialises in the rental and repair of forklift trucks, and it was my role to create a new brandmark and card design. Simplicity was the target — an idea that didn’t literally portray the actual shape of a truck, but that bore resemblance.
A forklift truck (also called a lift truck, a high/low, a forklift, a stacker-truck, or a side-loader) is a powered industrial truck used to lift and transport materials. The modern forklift was developed in the 1920s, and has since become an indispensable piece of equipment in manufacturing and warehousing operations.
Sketching is a great way to free ideas that simply can’t flow when using a computer.
I find it important to eliminate noise from my designs so that no matter what shade of background, the outcome still works. The reversed version also offers a high level of contrast.
Green was chosen for its “go” symbolism.
#1 shows Gotham Black, #2 Gill Sans Ultra Bold, and #3 the favoured Rockwell Extra Bold.
Photo courtesy of Matt at Factor 1.
If you want to chat about a potential design project, get in touch.
More business card designs here in my blogs stationery category.