WDE is an engineering firm in Belfast, Northern Ireland, specialising in the rental and repair of forklift trucks.
I created a new brandmark and card design, with simplicity the target — an idea that didn’t literally portray the shape of a truck, but one that bore some resemblance.
The modern forklift (also called a lift truck, a high/low, a forklift, a stacker-truck, or a side-loader) was developed in the 1920s, and has since become an indispensable piece of equipment in manufacturing and warehousing operations.
Sketching is a great way to free ideas that can’t flow when using a computer.
It’s important to eliminate noise from the design so that no matter what shade of background, the outcome still works. The reversed version also offers strong contrast.
Green was chosen for its “go” symbolism.
#1 shows Gotham Black, #2 Gill Sans Ultra Bold, and #3 the favoured Rockwell Extra Bold.
Photo courtesy of Matt at Factor 1.
If you want to chat about a potential project, get in touch.
More card designs in the stationery category.