California-based Fidelity Hearing Center hired me to design a brandmark that stood out.
The Fidelity Hearing Center name was chosen because of an association with ‘Hi-Fidelity’ and good sound quality. The word ‘Fidelity’ also means faithful or true. Services provided include audiological examinations, hearing aid supply and repair, earmolds, swimplugs, and ear protection against noise.
After some research and sketching, I focused on two design directions.
The first row (above) signifies the transition from ear to a simplified speaker/ear shape.
The second row shows the transition from an ear trumpet to a graphic equalizer. The progression of larger bars correlates with the increase in volume and ease of hearing.
Colour was kept to a minimum for cost-effectiveness, with blue/grey the client’s preferred choice.
This was a fairly quick project due to a tight deadline and limited deliverables.
“The unique design that David created is both attractive and highly adaptable. I appreciate David’s attention to detail, and I am equally pleased with how quickly he completed the project. Thank you for doing such a great job designing my corporate identity.”
— DR DAVID J. DEKRIEK