I was approached by the California-based Fidelity Hearing Center to design a brandmark that stood out.
The Fidelity Hearing Center name was chosen because of an association with ‘Hi-Fidelity’ and good sound quality. The word ‘Fidelity’ also means faithful or true. Services provided include audiological examinations, hearing aid supply and repair, earmolds, swimplugs, and ear protection against noise.
The research and sketch process had me thinking around two main design directions.
The first sketch row signifies the transition from ear into a simplified speaker / ear shape.
The second shows the transition from an ear trumpet into a graphic equalizer. The progression of larger bars correlates with the increase in volume and ease of hearing.
Colour was kept to a minimum for cost-effectiveness, and the blue/grey combination was the client’s preferred choice.
The design was the last piece in the puzzle before a new website was launched. Because of which, the time frame for completion was just short of three weeks.
“Thank you for doing such a great job designing my corporate identity. As you know, I required an identity that was easily differentiated from my many competitors. I also required that my logo be reproducible in colour or black & white, as well as large or small so that it can be incorporated into any print media. The unique two-circle logo you designed for me is both attractive and highly adaptable. I appreciate your attention to detail. I am equally pleased with how quickly you completed this project. Thank you.”
— DR DAVID J. DEKRIEK
The Fidelity Hearing Center website.