The new Cartier advertisment, L’Odyssée, has had more than 12M views on YouTube since it was uploaded on February 28th. (After pressing play, increase video quality and go full screen.)
“Bruno Aveillan celebrates 165 years of Cartier in his latest short film L’Odyssée de Cartier. In the brand’s most epic and sumptuous spot to date, the viewer is taken on a journey that follows the iconic Cartier panther from the Grand Palais in Paris through magnificent moments and locations throughout time.”
Comparatively few people (about 12K) have watched the behind the scenes video — something I found much more interesting.
“It was clear that we had to shoot the film with a real panther from start to finish.”
— BRUNO AVEILLAN
The role of the panther was played by three young panthers, Cali, Tiga and Damou. All took turns playing the part throughout the shoot. The big cats were taken to locations in France, Italy and Spain.
For the theme music Pierre Adenot conducted an 84-piece orchestra comprising string, percussion and wind sections, harp and piano. It was recorded in London’s Abbey Road Studios.
Graphic design and development: Marcel, Paris
Director: Bruno Aveillan
Production: Wizz Quad
Score: Pierre Adenot
Animal handler: Thierry Le Portier
Official L’Odyssée de Cartier website.
I won’t guess the budget. Let’s just say it was a lot.