Comments on: JWT get it wrong http://www.davidairey.com/jwt-get-it-wrong/ Graphic designer with a passion for logos. View my logo designer portfolio and read free logo design tips from the blog. Wed, 19 Nov 2008 12:11:15 +0000 http://wordpress.org/?v=2.6 By: David Airey http://www.davidairey.com/jwt-get-it-wrong/#comment-96862 David Airey Wed, 02 Jul 2008 08:58:39 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-96862 Hi Jonny, I agree. Good to see a different approach, but not when it diminishes the advert's effectiveness. Thanks for commenting. Hi Jonny,

I agree. Good to see a different approach, but not when it diminishes the advert’s effectiveness. Thanks for commenting.

]]> By: Jonnyb http://www.davidairey.com/jwt-get-it-wrong/#comment-96703 Jonnyb Mon, 30 Jun 2008 10:28:04 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-96703 I think the add is trying to be to clever, I didn't make the link until your post explained. Being too clever for a chocolate drink, but at least they are branching out past the home comfort Bisto style advert which seems the safe bet. You also mention Vodaphone and Ford, I have no time for adverts of these brands as they are notoriously poor. Since your post however HSBC have also launched their global cultures advert series which I like, conveys the message that they are a global bank and they treat countries as individual entities offering unique <a href="http://www.hsbc.co.uk/1/2/personal/current-accounts" rel="nofollow">bank account</a> options to each. Nice post. <em>Jonnyb's last blog post...<a href="http://feeds.feedburner.com/~r/ThoughtsFromTheShelf/~3/320628195/" rel="nofollow">BBC Launch Second Generation iPlayer</a></em> I think the add is trying to be to clever, I didn’t make the link until your post explained. Being too clever for a chocolate drink, but at least they are branching out past the home comfort Bisto style advert which seems the safe bet.

You also mention Vodaphone and Ford, I have no time for adverts of these brands as they are notoriously poor.

Since your post however HSBC have also launched their global cultures advert series which I like, conveys the message that they are a global bank and they treat countries as individual entities offering unique bank account options to each.

Nice post.

Jonnyb’s last blog post…BBC Launch Second Generation iPlayer

]]> By: David Airey http://www.davidairey.com/jwt-get-it-wrong/#comment-363 David Airey Tue, 16 Jan 2007 22:52:31 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-363 David B, that's all the print ad shows. I too thought that at the very least a strapline should have been added for some explanation, but this is it. The image in the lower right of the piece is a container with the Junior Horlicks label applied. David B, that’s all the print ad shows. I too thought that at the very least a strapline should have been added for some explanation, but this is it.

The image in the lower right of the piece is a container with the Junior Horlicks label applied.

]]> By: David B. http://www.davidairey.com/jwt-get-it-wrong/#comment-360 David B. Tue, 16 Jan 2007 19:53:12 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-360 is there more to this ad looks cut off , where is the text that accompanies this. taken out of context its hard to really get a feel for your argument, not saying that you are wrong, its just you are relying on us trusting you on this without the entire ad, unless this is the entire ad, with no logo or copy then yes you are absolutely right, its horrid =) is there more to this ad looks cut off , where is the text that accompanies this. taken out of context its hard to really get a feel for your argument, not saying that you are wrong, its just you are relying on us trusting you on this without the entire ad, unless this is the entire ad, with no logo or copy then yes you are absolutely right, its horrid =)

]]> By: Sujan Patel http://www.davidairey.com/jwt-get-it-wrong/#comment-356 Sujan Patel Tue, 16 Jan 2007 18:40:13 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-356 Love the new theme. I am currently working on adding a top and side nav to my current theme. Love the new theme. I am currently working on adding a top and side nav to my current theme.

]]> By: Pinksy http://www.davidairey.com/jwt-get-it-wrong/#comment-355 Pinksy Tue, 16 Jan 2007 15:14:36 +0000 http://www.davidairey.com/blog/jwt-get-it-wrong/#comment-355 Nah. They're being too clever and losing the audience I reckon. I'm no expert, but if I saw that I'd fail to make the link. Nah. They’re being too clever and losing the audience I reckon. I’m no expert, but if I saw that I’d fail to make the link.

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