Ford, HSBC, Unilever, Vodafone. Just some of the clients of JWT. You’d expect them to be at the top of their game, everytime. This ad (above) produced for the Junior Horlicks sub-brand tells us that even the big guns can waste your advertising spend.
As if Horlicks isn’t already fighting an uphill struggle with what is possibly the worst brand name available they have to persuade you to buy a drink for your child with advertising like this.
We’re lead to beleive that when our children drink Horlicks they become smarter than normal, hence building a Rubik’s cube rather than a house or a car.
You do some sterling work, but in my opinion, not this time.