Every client wants an original logo. That’s perfectly acceptable. But as a designer, just how original is it possible to be? With the most honest intent in the world, we’re all subjected to a huge amount of ads, and subliminal advertising holds a lot of sway.
Here’s what I’ve found — in order to be as original as possible, many projects result in over-complicated designs, adding a new piece here, a different element there. But or a logo to be effective it needs to be simple (something I mention in my what makes a great logo? post).
Don’t get me wrong, I’m not saying there’s any copying done. Far from it. My question is this: If you look hard enough, will you find an almost exact match to any logo?
My (old) logo is very similar to the (old) Dosh Dosh logo.
From time to time I receive emails from regular readers, pointing me in the direction of Dosh Dosh due to the similarity. Maki, the Dosh Dosh author, assures me his designer created an original logo, and I believe him. The blog world is a fairly close-knit one really, and it’d be foolish to think that two blogs with a few thousand readers between them could stay out of each others way. Maki’s smarter than that.
I caught the below examples over on SonSpring, showing dubious LogoMaid designs.
How original is your logo? Have you seen any similar ones?
- When logos look alike
- Logo Templates — no way to design your identity
- One Olympics, similar logos
- Originality in Logo Design
- LogoWorks: Who is to Blame?