Every client wants an original logo. But as a designer, just how original can you be? With the most honest intent, we’re all subjected to a huge amount of marketing, and subliminal advertising holds a lot of sway.
In order to be as original as possible, many projects result in over-complicated designs, adding a new piece here, a different element there. But for a logo to be effective it needs to be simple in appearance.
Take a look at Peter’s logo on the PGI Design site (broken link removed, 2014), then compare it to Tara’s at Graphic Design Blog. They have their differences, but with a 90 degree rotation they look similar.
I’m not saying they’re copies. Far from it. My question is this: If you look hard enough, will you find an almost exact match to any logo?
My old logo is very similar to the old Dosh Dosh logo (no longer online).
I used to receive emails from readers, pointing me in the direction of Dosh Dosh due to the similarity. Maki, the Dosh Dosh author, assured me his designer created an original logo. I believe him. The blog world is fairly close-knit, and it’d be foolish to think that two blogs with a few thousand readers between them could stay out of each others way. Maki’s smarter than that.
I caught the below examples over on SonSpring, showing dubious LogoMaid designs.
How original is your logo? Have you seen any similar ones?
- When logos look alike
- Logo Templates — no way to design your identity
- One Olympics, similar logos
- Originality in Logo Design
- LogoWorks: Who is to Blame?