I also highlight important words from time to time. Nice practice you’ve got there.

Some I make myself but most of of them the client fills in for me when they respond to my ‘design brief questions’.

Then when I’m designing I copy and paste them onto my art board and they sit next to me when I’m designing (because I do my drafts and ideas in vector not paper) to refer to.

I highlight in bold/colour the most important bits for me to bear in mind about the design brief, and they act as a constant reminder of focus for the design whilst I’m at ideas stage.

I think that lots of notes and info about the client and the design brief are very important for the design process.

It’s grey on white, and I’m glad you like the tones used. All the best.

I am impressed of the interesting greytone from the business cards. Is it white color printed on grey paper or is it grey color printed on white? what color is this?

greetings from germany,
Andreas

Thanks for leaving your thoughts. My reasoning behind both logos in conjunction was to offer very differing outcomes. It’s no surprise that I favour the chosen design, and I expressed this to my client, but choice is a good thing, and if the two options were very similar, there’d really be less of a decision. I hope that helps explain a little.

I like the logo, very beautiful and simple, and also the fact that you are willing to put yourself out there and have your work critiqued by others. What I find interesting, just from a personal view, is how great the first logo option is compared with the second, which looks awful and almost like it was done by someone else. Most of your work is quite elegant, isn’t it? Like this website, for example. Were you really giving them two choices – or just making the first choice look all the better by presenting it alongside the second?

Yours in friendship,
Melina