If you’ve been responsible for managing projects in design employment or self-employment for any length of time, you’ll have some war stories that others could learn from, and I’d love to hear from you.
My latest book project aims to help those who dream of starting their own design business, or those who’ve already joined the ranks of the self-employed, and now need help reaching the next level.
Draft cover design
I’m looking for specific stories about an instance when:
- A marketing activity (on or offline) succeeded
- A marketing activity failed (teaching a valuable lesson)
- Your ethical stance won (or lost) you a client
- Pro bono work led to a paying client
- The lack of a contract led to problems
- A contract saved your bacon
- You fired a client
- You figured-out what to charge for design
- You handled price negotiations
- You raised your rates with an existing client
- You learned a specific presentation tip
- Client feedback improved the project outcome
- You grew your business using social media
- You traded design skills for something important to your business
- You increased profits by subcontracting project deliverables
- You created a passive income stream for your business
Update: 20 November 2012
The book’s now available to buy: Work for Money, Design for Love.
Client names can be changed or left out if it helps.
Contributor word count:
Anything from a paragraph in length up to 750 words. Whatever you need to share the full story.
General book details:
Title: Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Publisher: New Riders
Final copy deadline (for completed book): September 2012
Release date: 29 October 2012