Almost as important as your homepage is the about page. It’s your opportunity to build rapport with your guests — a chance to introduce yourself and to explain the aim of your website. Here are 10 tips that’ll have your page in excellent shape.
- Offer your name. It’s blatantly obvious, yet so many pages don’t get personal.
- Include a photo. People like to see who they’re dealing with. If there’s a team behind the website, include them all (even the cleaners deserve recognition).
- If it’s just you, write in the first-person. If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll make you more personable.
- Think about your visitor’s needs. Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?
- Keep it current. Check the content every month or so to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.
- Show your location. By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.
- Short and sweet beats long and sour. Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.
- Keep it professional. Emoticons won’t get you that £10,000 deal.
- Experiment with video. Letting your visitors see and hear you can have a beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)
- Add a call to action. Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.
One more thing, don’t take yourself too seriously.
A few examples
- swissmiss — the hand-written signature at the bottom is a great little touch.
- iA — lacks photos of the team, but makes up for it with excellent copywriting.
- I Love Typography — very personable, with a nice photo, too (slightly cracking a smile).
- Elliot Jay Stocks — short and sweet, with a time-saving FAQ section.
- Subtraction — an example of the biographical approach combined with a gorgeously shot photo.
Other about page articles and examples
- Your About Page Is a Robot, on A List Apart
- Best Practices For Effective Design Of “About Me” Pages, on Smashing Magazine
- Add an ‘About’ Page to Your Blog, on Problogger
Judy Garland quote Image credit.