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	<title>Comments on: Imitation vs differentiation</title>
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	<link>http://www.davidairey.com/imitation-vs-differentiation/</link>
	<description>David is a graphic designer passionate about brand identity. Here&#039;s his portfolio and a wonderful community of 100K+ designers subscribed to his blog.</description>
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		<title>By: VASARE</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-2/#comment-137048</link>
		<dc:creator>VASARE</dc:creator>
		<pubDate>Tue, 07 Dec 2010 23:51:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-137048</guid>
		<description>Very interesting article I&#039;m writing a dissertation at the moment about the difference between innovation, inspiration and imitation in advertising, It&#039;s unbelievable how many copy cat campaigns there are. There are so many different opinions about this topic as well Have you ever thought about advertising campaigns, that have been imitated, but yet improved and ended up being more successful that the original one (exple. white caste /mcdonalds).It&#039;s always easier to improve something that&#039;s been done when it has been tested, but then again is it imitation or inspiration with a slight injection of innovation....</description>
		<content:encoded><![CDATA[<p>Very interesting article I&#8217;m writing a dissertation at the moment about the difference between innovation, inspiration and imitation in advertising, It&#8217;s unbelievable how many copy cat campaigns there are. There are so many different opinions about this topic as well Have you ever thought about advertising campaigns, that have been imitated, but yet improved and ended up being more successful that the original one (exple. white caste /mcdonalds).It&#8217;s always easier to improve something that&#8217;s been done when it has been tested, but then again is it imitation or inspiration with a slight injection of innovation&#8230;.</p>
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		<title>By: Matt</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-2/#comment-125711</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 15 Dec 2009 23:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-125711</guid>
		<description>Its the way you take your inpirations i think

I think the real trick, is it shouldent be forced.
If you feel inpired by somthing, it should change somthing inside you and motivate somthing in you 
and become a smart part of you but with your covering on top

Theres nothing wrong with becoming inpired and immitating others, aslong as you value
it, respect it 100% truley to take it into somthing of your own and not just repeat what there doing</description>
		<content:encoded><![CDATA[<p>Its the way you take your inpirations i think</p>
<p>I think the real trick, is it shouldent be forced.<br />
If you feel inpired by somthing, it should change somthing inside you and motivate somthing in you<br />
and become a smart part of you but with your covering on top</p>
<p>Theres nothing wrong with becoming inpired and immitating others, aslong as you value<br />
it, respect it 100% truley to take it into somthing of your own and not just repeat what there doing</p>
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		<title>By: David Airey</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-116662</link>
		<dc:creator>David Airey</dc:creator>
		<pubDate>Thu, 13 Aug 2009 10:26:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-116662</guid>
		<description>Thanks, Lee.

I hope the new job&#039;s working out well for you.</description>
		<content:encoded><![CDATA[<p>Thanks, Lee.</p>
<p>I hope the new job&#8217;s working out well for you.</p>
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		<title>By: lee newham</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-116478</link>
		<dc:creator>lee newham</dc:creator>
		<pubDate>Tue, 11 Aug 2009 08:56:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-116478</guid>
		<description>Great post.

From a branding perspective it&#039;s not who does it first, it&#039;s who does it first and people buy into it. And then who has momentum.

Then there is the blatant rip off (some own brand &#039;i can&#039;t believe this isn&#039;t I can&#039;t believe it&#039;s not butter&#039; where it&#039;s about conning people into buying an imposter.

The virtual world is lightly different when people are always looking for the next big thing. Facebook got taken over by Bebo, then Myspace, then Facebook and now twitter. The internet is littered with IT has-beens partly because they have been taken over by large corporations who don&#039;t know what to do with them. They become covered in advertising and loose their edge.

That&#039;s why Davids blog is so good. He involves people in it, you feel as if it&#039;s not just Davids blog. It&#039;s also ours.

Keep up the good work David.</description>
		<content:encoded><![CDATA[<p>Great post.</p>
<p>From a branding perspective it&#8217;s not who does it first, it&#8217;s who does it first and people buy into it. And then who has momentum.</p>
<p>Then there is the blatant rip off (some own brand &#8216;i can&#8217;t believe this isn&#8217;t I can&#8217;t believe it&#8217;s not butter&#8217; where it&#8217;s about conning people into buying an imposter.</p>
<p>The virtual world is lightly different when people are always looking for the next big thing. Facebook got taken over by Bebo, then Myspace, then Facebook and now twitter. The internet is littered with IT has-beens partly because they have been taken over by large corporations who don&#8217;t know what to do with them. They become covered in advertising and loose their edge.</p>
<p>That&#8217;s why Davids blog is so good. He involves people in it, you feel as if it&#8217;s not just Davids blog. It&#8217;s also ours.</p>
<p>Keep up the good work David.</p>
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		<title>By: aaron wall</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115916</link>
		<dc:creator>aaron wall</dc:creator>
		<pubDate>Sat, 25 Jul 2009 15:37:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115916</guid>
		<description>But the reason our 101 link building post was well linked to was in part because I had built up a lot of social capital and was not leveraging all of it...and when we launched that I begged a lot of friends for coverage. That created tons of coverage on lots of blogs that lead to many follow on links. The same strategy today would mainly lead to a bunch of Tweets and little to no lasting ranking advantage.</description>
		<content:encoded><![CDATA[<p>But the reason our 101 link building post was well linked to was in part because I had built up a lot of social capital and was not leveraging all of it&#8230;and when we launched that I begged a lot of friends for coverage. That created tons of coverage on lots of blogs that lead to many follow on links. The same strategy today would mainly lead to a bunch of Tweets and little to no lasting ranking advantage.</p>
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		<title>By: Jackmo</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115885</link>
		<dc:creator>Jackmo</dc:creator>
		<pubDate>Fri, 24 Jul 2009 06:48:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115885</guid>
		<description>another nice post , grats on the engagement btw :)

while I mostly agree, I think there are some exceptions. Take Aaron Wall&#039;s post 101 effective link building strategies for example, it&#039;s THE most linked too link-builing post despite there being famous posts in the same vein previously</description>
		<content:encoded><![CDATA[<p>another nice post , grats on the engagement btw :)</p>
<p>while I mostly agree, I think there are some exceptions. Take Aaron Wall&#8217;s post 101 effective link building strategies for example, it&#8217;s THE most linked too link-builing post despite there being famous posts in the same vein previously</p>
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		<title>By: Jacob Cass</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115142</link>
		<dc:creator>Jacob Cass</dc:creator>
		<pubDate>Mon, 29 Jun 2009 16:13:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115142</guid>
		<description>Seems like my name popped up a few times on here so guess should clear things up...

Kirin, Lakshmi
Yes, David&#039;s site came first... in fact David was the reason I originally got into blogging as I mention in a number of interviews online. It was through David that I first got to know about Wordpress &amp; Social Media so I have a lot to owe him for that. (David, guess I owe you a Guinness... or a few).

The thing that makes David&#039;s blog unique is that he shares the improvements he does to his blog - for example the TwitterTip plugin just last post - a great addition that gives back to the whole Twitter community. It is the same for any other blog, if you notice a feature or function that works nicely then of course you want to include it somehow into your own site.

Thanks for the great community discussion again David, comes as a timely topic for me too as my work has been copied yet again.</description>
		<content:encoded><![CDATA[<p>Seems like my name popped up a few times on here so guess should clear things up&#8230;</p>
<p>Kirin, Lakshmi<br />
Yes, David&#8217;s site came first&#8230; in fact David was the reason I originally got into blogging as I mention in a number of interviews online. It was through David that I first got to know about WordPress &amp; Social Media so I have a lot to owe him for that. (David, guess I owe you a Guinness&#8230; or a few).</p>
<p>The thing that makes David&#8217;s blog unique is that he shares the improvements he does to his blog &#8211; for example the TwitterTip plugin just last post &#8211; a great addition that gives back to the whole Twitter community. It is the same for any other blog, if you notice a feature or function that works nicely then of course you want to include it somehow into your own site.</p>
<p>Thanks for the great community discussion again David, comes as a timely topic for me too as my work has been copied yet again.</p>
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		<title>By: Jon Liebold</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115060</link>
		<dc:creator>Jon Liebold</dc:creator>
		<pubDate>Fri, 26 Jun 2009 00:47:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115060</guid>
		<description>Cathrine: I have not seen it myself first hand, but then again normally I see David&#039;s site how Sage renders his RSS feed which is how I read most of these things. It is only more recently that I have become active in commenting that I actually see it.

I also just chalk it up to the fact I came into design from a hardcore research science. I see replication as a good thing because in research we need to replicate in order to rule out type 1/2 errors in earlier research. It also means the research was interesting enough to get someone to replicate it... or it ticked someone off  and they want to prove you wrong :).

Andy:

I see it in shoes too. One spring/summer we had a shoe by Guess that was a patent leather ballet slipper with these fake jewels on it. They did their run on our sales floor and just after we sell the last of them on clearance, another brand ships us ones virtually identical to it. Ironically it looks like Guess is even starting to copy Coach&#039;s signature &quot;C&quot; pattern with their own G which is why I think we are starting to get more graffiti patterns from Coach.</description>
		<content:encoded><![CDATA[<p>Cathrine: I have not seen it myself first hand, but then again normally I see David&#8217;s site how Sage renders his RSS feed which is how I read most of these things. It is only more recently that I have become active in commenting that I actually see it.</p>
<p>I also just chalk it up to the fact I came into design from a hardcore research science. I see replication as a good thing because in research we need to replicate in order to rule out type 1/2 errors in earlier research. It also means the research was interesting enough to get someone to replicate it&#8230; or it ticked someone off  and they want to prove you wrong :).</p>
<p>Andy:</p>
<p>I see it in shoes too. One spring/summer we had a shoe by Guess that was a patent leather ballet slipper with these fake jewels on it. They did their run on our sales floor and just after we sell the last of them on clearance, another brand ships us ones virtually identical to it. Ironically it looks like Guess is even starting to copy Coach&#8217;s signature &#8220;C&#8221; pattern with their own G which is why I think we are starting to get more graffiti patterns from Coach.</p>
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		<title>By: Catherine</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115019</link>
		<dc:creator>Catherine</dc:creator>
		<pubDate>Thu, 25 Jun 2009 08:03:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115019</guid>
		<description>It&#039;s not about two or three column. And it has nothing to do with being mind-boggling original. 

It&#039;s about the very real fact that when David puts something in place (even small tweaks), they are immediately copied. Time and time again. 

And if you haven&#039;t noticed, just watch the next time David makes a change here... 

If I find it tedious, I can only imagine what David thinks as he&#039;s been on the receiving end all this time. David, you have the patience of a saint!</description>
		<content:encoded><![CDATA[<p>It&#8217;s not about two or three column. And it has nothing to do with being mind-boggling original. </p>
<p>It&#8217;s about the very real fact that when David puts something in place (even small tweaks), they are immediately copied. Time and time again. </p>
<p>And if you haven&#8217;t noticed, just watch the next time David makes a change here&#8230; </p>
<p>If I find it tedious, I can only imagine what David thinks as he&#8217;s been on the receiving end all this time. David, you have the patience of a saint!</p>
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		<title>By: Andy</title>
		<link>http://www.davidairey.com/imitation-vs-differentiation/comment-page-1/#comment-115009</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Thu, 25 Jun 2009 05:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.davidairey.com/?p=857#comment-115009</guid>
		<description>Coming from an other world, the world of perfumes and perfumery, where everyone seems to copy everybody else: What worries me sometimes is to see how the little door openers, the initiators, the advanced niche,  get copied by the bigger ones. Entire concepts are copy/pasted without at least referring...
And contrary to Mercedes being copied where folks know the original: They might easily forget about the small starter.</description>
		<content:encoded><![CDATA[<p>Coming from an other world, the world of perfumes and perfumery, where everyone seems to copy everybody else: What worries me sometimes is to see how the little door openers, the initiators, the advanced niche,  get copied by the bigger ones. Entire concepts are copy/pasted without at least referring&#8230;<br />
And contrary to Mercedes being copied where folks know the original: They might easily forget about the small starter.</p>
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