A brand identity designer with clients around the world.


HypeForType font giveaway

To celebrate the release of its Exclusive Font Collection Volume 3, online type foundry HypeForType has kindly agreed to give you a choice of typeface from its collection (you can choose any font in HypeForType’s catalogue except the few priciest ones — in the “exclusive” set).

HypeForType exclusive faces

Five of you can each scoop a freebie, and all you need to do for a chance to win is leave a comment telling me the last typeface you used for a design project, mentioning why it worked.

I’ll draw five winners at random this coming Wednesday (9th June), updating the post with the names and emailing each person individually.

Here’s a small sample of the type goodness on offer.

Akimoto (with 3 weights)
Akimoto HypeForType

Affair
Affair HypeForType

FOSU
FOSU HypeForType

Oxygen (with 6 weights)
Oxygen HypeForType

HypeForType fonts

Regardless of the draw, the HypeForType categories (above) are definitely worth a browse.

——

Update: 09 June 2010
I’ve emailed each of the five winners with details on how to collect. They are Don Fennucci, Sam, Julien, Jaz, and Gonzo. Congratulations! Thanks very much to everyone who commented.

——

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120 appreciated comments on “HypeForType font giveaway”

  1. Powell Antique worked for a feminine, handmade and timeless feel without needless flourishes.

  2. I’m using Arno Pro for a small medical career school’s identity. It’s elegant, but friendly (and beautiful!)—and thus accessible. Specifically, I’m using Arno Pro Caption.

  3. I used League Gothic for my latest site design. It’s a great font and was even better because it’s free!

  4. The last job I did was for a brochure for a Shakespeare Company. I used the Gil Sans family, especially relying on the condensed type faces. I felt it worked well since it worked well for bold headlines and and legible copy text. I also punched it up with Mister Television from the great type foundry Fontdiner.com Thanks!

  5. I used Univers on my final submission for my University. It was for my Design for Information pathway. The brief was to design an 8 page long A3 layout about the invention of television. It worked well with my layouts, and people found it easy to read the information.

  6. David:
    The last typeface I used for a design project was FuturaT Light. Why? Classic and contemporary at the same time, it suited the mood for a small-business consultancy to a T. The response for the client (not yet posted online) has been great, as well as I could have hoped.
    –JB

  7. Hi David,

    I haven’t worked on any design projects for a few months because I am on maternity leave, however the most recent project I worked on used the Bodoni Ultra font.

    The project was in fact a non-profit one; a promotion flyer for a community Harvest Festival. I chose a homespun cottage style for the design, including several simple illustrations of produce, leaves, flowers and bees, which matched the nature and spirit of the event. The overall layout also emulated a style which is currently popular with letterpress designs. Bodoni Ultra worked well because it gave a traditional and comforting feel to the design and its chunky elements complemented the simplicity of the illustrations.

  8. Gotham. Because it gave it a corporate-like appearance to match the theme of the logo.

  9. Lobster, because it’s very readable and it’s free now.

  10. Caviar Dreams, because I’m a college student with no money, and was going for a somewhat chic look.

  11. Bello Pro. Worked beautifully for headers and has the right mix between playful and serious…

  12. League Gothic and Chunk for a delta blues project because they gave the right feel without being Clarendon.

  13. I used Chunkfive by The League of Moveable type for a web design project I just finished. It works very well as the display type for all the headers. It is a very heavy face and has a more personality then a plain san serif, which worked well for the overall theme of the site.

  14. The last typeface I used in a design was Alright Sans. The big reason I think it worked was that it’s incredibly versatile, but it still has a distinct, playful, personality. It’s a little corporate and a little fun, which was exactly the tone we were trying to convey.

  15. The last project I did was for a show poster. I used the font “Lobster” because it the ligatures and brush style of the font contrasted well against the background of a blocky jellyfish silhouette. Lobster also worked well in a large size for the Artist’s name, using a higher pt for the capital letters. Another plus: it’s free!

  16. My current AND last project used League Gothic. It is such a timeless typeface, which is awesome to say because it was only released recently. I absolutely love it!

    I am even centering the re-branding / re-launch of my design identity with League Gothic. I feel that if you use a typeface, you should learn the ins and outs in order to make the best use of ‘em.

    The other posters here have some good choices as well. Looking forward to see what other people use.

  17. I Freelance and work with event graphics. I am always in search of a great font, I just learned about HypeforType so I hope I am selected so I can start off with a free font to work with

  18. I used H&FJ Whitney on my last project because it’s friendly and welcoming, yet distinctive and strong. Really quite good!

  19. President, for the logo on PowderInc.com

    I have rebuild the site several times since taking it on in 2002. The site owner just knew he sorta liked the colors and overall appearance. He likes it that way, so though the design has matured modestly since then – it is still recognizably similar.

    I needed the logo in a different aspect and size for a magazine ad, and didn’t have access to the original work. So – President font seemed to fill in OK, and became the general banner element.

  20. I used Semilla, by Alejandro Paul of Sudtipos. It worked excellent for the identity of a new artists collective. It’s a fun and elegant typeface. I think I would never finish the project without it…

  21. The last font I used was Aphrodite Slim. It worked because it was elegant, unique, beautiful and made for a striking header.

  22. I just finished up a logo design for a client and used Old Sans Black. Its a simple, yet bold sans serif that really helped me to achieve the feel they wanted. A lot of designers seemed to be having issues creating a modern twist on an older style; but, when I matched this bold sans serif with a more ‘classy’ feeling serifed font, he loved the final look.

  23. green pillow, I forget who it is by, I believe I found it on dafonts.com, but it was very sleek and elegant and fit right into the abstract design that I was working on.

  24. David,
    I used Chalet for a recent photographer’s logo. It is modern and she wanted an equally weighted “b”, “o” and “p”, so chalet was perfect. i used the lower case letters and i love the result.

  25. The last font I used was Mr Jones Book for a cookery book project. I chose it because it wasn’t a plain font like helvetica and I didn’t want a serif font either, It had shape but was still easily readable and clear. I have to say I think it worked really well for the job.

  26. For my latest design I used ITC Avant Garde. It’s geometrical shape works in almost all situations when a sans serif is required.

  27. Alright Sans, modern and clean sans-serif typeface gave the design fresh look.

  28. Kinescope, as I wanted a script typeface that combined a bit of retro with style for an upcoming site of mine.

  29. Hi David,
    Last typeface I used was Segoe script…fluid and loose, worked well with the image in the logo, which was quite geometric giving the whole logo a more relaxed and friendlier feel.

  30. I’ve actually used Affair before! I used it for an anniversary card I designed for my boyfriend. It is a great font because there are a LOT of various characters you can use with several ornamentations. It is a fantastic script with nice thicks to thins. Mostly I love it for the variety! Can make anything look like a custom job.

  31. Good post, Hype For Type definitely has some interesting fonts.

  32. The last typeface I used was Knockout by H&FJ, it worked because it’s such a beautiful face and I’m a sucker for condenced sans serifs.

  33. edelsans (http://freetypography.com/2010/04/10/free-font-edelsans/) was a remarkably smooth font that held up to the class and forwardness that I needed it to.

    – The slab version was free — and it worked perfectly for a hip non-profit company that I’ve just finished the branding for. I’ll send it over to you when I get a chance to finalize it.

    Thanks for everything David. Cheers,
    James

  34. I’m using Glenda Regular (http://new.myfonts.com/fonts/hubertjocham/glenda/) at the moment for a Christmas brochure!

    Love Hype For Type btw, have been following it since it was born!

  35. Garamond…(because it’s great for body copy and because I followed the guidelines….:))

  36. Perpetua was the last font that I used. There was something oh-so-classy about it’s simple arrangement that made it the perfect solution for the massage therapy project I was working on.

  37. The last typeface I used was Neuraface Text combined with FG Matilda. I wanted the juxtaposition of the hand drawn look with a classic font.

  38. @James

    I checked out your link for the Edelsans font. The free version is only valid for non-commercial uses unless you contact the designer.

    I just thought I’d mention that incase you weren’t aware, since you said you used it for a logo.

  39. My latest project was a t-shirt design for a youth ministries summer camp. My typeface (family) of choice was Swiss 721, with my decision being based on the shapes of the numbers (particulary “7″) and the availability of numerous typestyles within the family. Love love LOVE Swiss 721 Thin!

  40. Last font I used was a modified Adobe Garamond. It had an old, town Middle of America feel to it, which was part of the concept of the book I was making the cover for.

  41. Hi, David!
    UUUUhhhhh.. love the fonts;))

    Last one I used was for a website actually and it was used for azaphotography.com ( font-face : QuicksandLightRegular ).
    The reason was that aza’s logo uses light nice round custom typeface.

    love love the Akimoto and Fosu.. and the rest!

    Thanks again;)

    Marta

  42. Hi David,

    I recently finished my major project for university and used Museo in the majority of the presentation boards. I think it gives an air of edgy professionalism which works really well. (Well I hope my tutor thinks so anyway!)

  43. The last font I used was “Spratly” regular. It was for the main logo on a package design project. This font worked because Spratly has cool edges & is bold enough to stand out! Gracias, EM

  44. The last font I used was on a logo for my company. It was a modified Futura Black, because it gave the impact and speed I was looking for.

  45. I used Gothic No.3 on a Hatch Show Print poster this week, it’s our go-to typeface and works for almost anything we print.

  46. Last font used was Bickham Script Fancy mixed with the less curvaceous plain for some of the body of the context. It worked wonderfully for the wedding invitation project I was working on. It’s a beautiful rich font. Happy client.

  47. Like Ian, I used Museo for my latest project — a book cover for a parenting books publisher.

    The title of the book is: “Out of Harm’s Way” (it’s about protecting your child from the “nice uncle with the candy”). I chose this font because it has a very crisp, contemporary, and at the same time friendly and accessible feel.

  48. I made a class project in college-it was a logo called “Clear” for a made up business that used colored sprays in tanning booths to color a persons skin a variety of colors-and I used Burton’s Nightmare type.

  49. Hey folks,

    I’m just writing to say that we’re loving all of the comments and stories so far. Please remember to attach your Website URL or Twitter ID to your post, or leave us some way to get back to you if you are one of the randomly chosen.

    From everybody at HypeForType: good luck!

  50. I recently used Optimus Princeps – a very nice modern classic, perfect for old-school newspaper headlines. With some some slight corrections, it made a perfect logotype for my new news service therealtimer.com ;)

  51. The last typeface I used was Univers Condensed for a marketing brochure. It works because it’s the “font without a face” and can pretty much fit into any place you need it to. Unless there is a good reason not to, it’s pretty much what I use for text size copy.

  52. I used Century Gothic for its modern appeal and clean aesthetic.

  53. Bank Gothic was my ideal choice for my last project, a corporate brochure. As the brochure was not so content heavy (just some service features/page) and supported by a full page image on the verso side I felt that the recto side text should balance with the supporting image. The font is sleek and fine, not so heavy & loud but firmly holding its ground hinting that it is not there to be ignored.

  54. Good old Helvetica was the last that I used for a poster design. I did use one other font on that poster, but Helvetica as the last one that I used.

  55. Hi the last typeface i used was Clementine Sketch for a media advertisement.

    The typeface was used to to accompany an advert, about applying to much make up and becoming a Cake Face. It was a very playful and lighthearted advert that conveyed an unusual message. “With a Fat stroke applied it looked like Cake Writing”.

  56. Enjoying using Lobster at the minute but the most recent job I got was with Helvetica Neue. I know, I know, but it is clean and trustworthy and that fit the bill for the client.

  57. The last font I used for a design project was “Velocity,” in creating a draft logo for the U.S.’s National Association of Black Journalists (NABJ.org), of which I am a student member. The organization’s current logo only utilizes print and broadcast but the media field has grown to encompass so much more than that. The logo I created is a hybrid of text and symbol and features a reverse “N” in a black conversation box; the other three letters of the acronym are outside the box to the left. Just underneath the other three letters is the name of the other organization spelled out with the point of the conversation box leading the way. It was my intent for the logo to represent a call to action, for the organization’s members to be empowered and engaged to “get in” the conversation that modern media is today.

  58. Adrian Frutigers Avenir for the raw data of a poster combined with Platagenet Cherokee (by Ross Mill if I’m right) for the “catchphrase”.

    Combining a classic-looking serif with a stylish sans-serif usually works nice and this combination proved to be the most to my liking in this particular project. And considering the feedback I got I’m not the only one who likes it.

  59. Great comments, folks, and a few new designs for me to check out.

    @HypeForType, don’t worry about those who haven’t included a web address or Twitter ID, because an email address is required to leave a comment here. I’ll pass five email addresses over to you on Wednesday.

  60. I just used ITC Charter on my site redesign. I used it because I had read some recommendations on fonts that work well with Helvetica and I had just customize that for my own wordmark. Completely satisfied with the look, it was a good recommendation.

  61. I used Whoopass (from blambot) to design a logo for a comic book shop. It whooped all kinds of ass.

  62. My last project was rather large, so I had a lot of body copy. I opted for Helvetica Neue because of its various weights and great look, both for headline and body copy.

  63. Avenir – been using it for the last semester for my experimental type project and my résumé/business card. It simply works well for brand identity. I agree with Adrian Frutiger as he describes the typeface:

    “The vertical stroke lengths have been reduced in order to make text setting more legible, on the well-established grounds that the human eye takes in horizontals more easily than verticals and tends to grasp the meaning of a line in a horizontal sweep….”

  64. I used CicleFina last for a dj/entertainment group. Clean, modern and not too geared towards anyone one audience. Especially, since when I asked, “so, who is your audience,” and their response was, “umm…everyone?”
    I love clients. :)

  65. David,

    I LOVE YOUR site, your book and every email I get in my inbox! You truly inspire me as a newbie to freelance graphic design. To enter the contest, the last font I used was Americana Std. and I used it for a client who wanted a “Bourbon St. Feel” without being overly French. Something about Americana hit a cord with both me and my client, and they are very happy with the outcome. Thanks for all the help David, you are fantastic! (Thanks to you too HypeforType! Love your typefaces!)

    -KC

  66. I used League Gothic. It was perfect for the identity I was working on for a local musician. He loved it!

  67. You’re very welcome, Kristin. Thanks very much for reading my book.

  68. An ongoing game design project I am codeveloping includes a card game with literary, folklore, and fairy tale characters. We chose to use typetogether’s Bree as the type for its charm, legibility, and old storybook feel. It works well to describing the essence of the game.

  69. David & HypeforType:

    What a great contest! I hope to be chosen, but will have benefited from the interesting list of fonts that has been generated in the comments regardless. I last used Grotesque MT Bold . It worked for a logo that needed a strong, yet unobtrusive look.

  70. I recently was developing a identity for Greenly Square Manor, which is a company that has decided to market after having the assisted living business for more than 20 years. They have the capacity to serve 40 individuals. I used BauerBodni BT Roman because I felt it classic and classy, with a refined and professional look. But I could be totally wrong since I have limited training and new to the field. (I love your design process, its great and topics.)

  71. In my latest project I used Elephant Italic in a TypeLogo for Data King Services. It was used because it adds a felling of speed (very important for an IT company).

  72. I just used Eurostyle last week as part of a promo package for our local Roller Derby team. It worked out surprisingly well – I didn’t want to pick something too grungy, it allowed for readability among the other elements.

  73. I just recently used Lucinda Sans and Palatino Linotype for my blog/collateral. I like the way the two fonts oppose each other; yet visually mesh with their modern lines.

  74. Hamblin, working well for a corporate identity system. Strong, but not overpowering.

  75. Hi David!

    I am currently using Yanone Kaffeesatz for a women’s fashion show event! It is very feminine yet professional. Easy to read as body copy, yet has the feeling that someone could have written it! (someone with extremely nice handwriting that is!)

    Thanks!

  76. I used Frutiger… it’s just got the best condensed sans serif – not to thin or squishy, not to wide and roman… it’s juuuuust right!

    I know, it’s a regularly used font, but it was a corporate document!

  77. I used Rockwell because it went well with the laid-back approach of my blog.

  78. Well, I’ll try too, though need cyrillic letters in every font :)

  79. Last one I used (two minutes ago) was Shag Lounge, because I was doing a 60′s era invite to a happy hour.

  80. I used Univers for its simplicity and legibility.

  81. The font I last used was Avenir, particularly the heavy and light weights.

    It is a very polished sans-serif font that is a little more open than the ever popular Helvetica. It’s clean, light, open, and nice nuances worked very well for the last identity mark I worked on.

  82. Archer. I know, it’s too popular these days, but I used it for a restaurant (recipes, website etc.) and it’s (almost) the only context i think it suits. Friendly, detailed and full of features (index numbers etc.) make archer the perfect fit for cooking-related design jobs.

  83. Hey David

    Fon’t define your brand! This is a place well worthy of finding THAT font for your brand!

    Good luck!

  84. The last typeface I used for a client was probably Telegrafico, because it evoked technology without being overly stylized? Just very crisp and modern-looking, I thought, though of course many “modern-looking” typefaces are actually very retro ones that have come back in style, so I don’t know. It looked simple and just distinct enough to not look sterile and boring. I’m overthinking this, now.

  85. I recently used League Gothic for a logo of a corporate society and its website.
    Effective & clean was my idea for this. Love League Gothic :)

  86. The last type face I used was Darling Nikki from Chank. I need a headline font with personality that had a hand-drawn look. It fit the bill.

  87. Mark Simonson’s Coquette for a website’s headers, served as real type using the fantastic Typekit. It works ’cause it’s elegant with just the right amount of quirkiness, which suits the site and its owner perfectly.

  88. The last typeface I used was Univers and it was for a financial education company’s logo. It’s letterforms are simple and the thick strokes allow the letters to be easily modified and relate to certain shapes. It’s modern, but not too modern and establishes trust.

  89. Last font I used was Gentium. A great finding. It worked in creating a great contrast from the mark I created for this company. Here’s how it was used.

    http://logopond.com/gallery/detail/105632

  90. I used Museo for a series of fliers for a farm down the street from me (pro bono, natch) — it’s modern but friendly, and the mix of slab & sans serif worked for eye-catching headlines and readable body.

  91. I used Tertre for the headings on a website I recently designed for a contemporary and legible slab serif look that isn’t Rockwell. Its slightly rounded serifs complement Komika Axis which I also used to highlight various pieces of information and keep the brand light-hearted.

  92. I used Press Gothic V2 for some print material we did promoting one of our websites. It was used for the headings and gave the material a nice old-school feel but still very professional feel. It was a 2 column layout but the heading spanned both columns at the top, it was the only font that really balanced the negative space left at the top properly. I’d like to see it letterpressed.

  93. Avenir, great typeface for an sophisticated, elegant brand personality. Works well with headings as well as body copy! :)

  94. Gotham. It’s very corporate and modern, I just love it.

  95. Trebuchet MS, my favourite. Used it to redesign my logo. Clean, easy to read, no-nonsense font :)

  96. Thanks for the post David, HypeForType certainly have some stunning fonts.

    On the subject of previous fonts used, I used a combination of Museo and Museo Sans from exljbris Font Foundry for a conference promotional pack. It’s fast becoming one of my favourite font families.

  97. I used Helvetica (for the first time) to show strength, professionalism and simplicity. I also wanted a very simple design feature to stand out, which could not have been achieved with a lot of other typefaces.

    http://www.joeyteehan.com/summit_conservation_logo_design_graphic_design_dublin.html?slider1=1

  98. No worries at all, Chris.

    Joey, I like the idea behind your cropped Summit logo. Thanks for sharing.

  99. I used League Gothic and Museo (Sans) for a combination of slick, new-style serif fonts and a chunky, sans-serif font.

    The bold straight edges against the curved serif feet looked awesome.

  100. I recently used Akzidenz-Grotesk for a business system. Unfortunately, the client’s logo was set in Impact, so I was a bit limited on a complimentary font that I could use in varying weights to create impact (no pun intended) and show hierarchy.

    The condensed versions of Akzidenz-Grotesk worked well with Impact while providing varying weights.

  101. I just used Malibu, as it is a pretty obscure font, it’s free, and it has a great modern serif feel, and some great glyphs as well.

  102. Myriad Pro, Regular and Bold – for a business cards detail copy. I have to be honest: I use this font ALL the time. It is simple, uncomplicated and always just seems “to fit”.

  103. I used Accord Alternate. It’s fresh, clean, corporate and highly legible. All perfect traits for the project I was working on.

  104. Titillium for a book proposal of construction business, it just fitted right in! Amazing this font

  105. BeauRivageOne – because I needed to soften up a name – but still have it be very readable!

  106. The last font I used was “Chevin” by Nick Cooke, it works really well as a rounded geometric font à la FF Din, and yet it remains really human and accessible. We had a lot of fun using it for a branding work.

  107. Rockwell Bold – perfect for a letterpress look :)

  108. Last font used was Locator (Bold for wordmark + Regular for tagline), it was a good choice for a corporate logo – software developing company)

  109. Hello David,

    Great post and great post idea.

    The last Font used is for a Employment law company and found the font to be just right and this font never gets mentioned but I have developed a taste for it:

    Humanist 777 BT good solid all-round font.

    Take care
    Mali

  110. hello, really nice giveaway! I’ve use Chunk Five in my last website design in order to create strong headlines on pages, that’s work really well !

  111. i used Cooper Std (headline) along with Akkurat Mono (text) for an exhibition catalogue of an illustrator.
    a little crazy like the illustrations, but very nice combination!

  112. I was creating a pitch for a client. We needed a vintage/retro feel. Of course I used a handful of fonts from “Letterhead Fonts” as they offer a lot in this genre. I also used Knockout, which is actually a very clean modern face, that was meant to look like it was from another era. It was originally based on vintage Circus posters. What better face to use in such an instance? It was perfect.

  113. I recently (yesterday) designed an ID package for a DIY crafts line that includes re purposed items. I used a font called Improvisation for the majority of the text with One Fell Swoop as Title case letters for the name.

  114. This is a great idea for a competition, enjoying reading peoples comments :)

    The last project I worded on (sent to print this morning in fact!) I created a font myself as I couldn’t find one exactly how I wanted… Not sure if that counts?!

    Here’s a mock up of the book:
    http://www.lovethat.me/post/632673556

    The book is for an exhibition where we plan to re-create the the logotype out of large elastic bands (all referencing the binding of the book, which is the central concept of the whole project). So the thin, straight lines were essential. It’s all based on a very strict grid and has quite a few alternate characters to either aid in legibility or to add flair were necessary.

  115. Hi David,

    nice give-away, cheers! My latest 2 typefaces were Museo (Jos Buivinga) and Candara(Gary Munch).

    Museo is used as logo-font, .. I know Museo is overused these days, but I gave it a ‘modification’ to make it stand out more. I still love this type though, it’s just eye-candy!

    Candara is used in the ‘subtitle’ of the logo and as ‘body-text’ in the rest of the branding project. The logo BTW was for a real estate agency in the Hague, the Netherlands.

    .. ooh, hope to win ;-P~ Thanks for sharing, Cheers & Ciao ..

  116. After buying several fonts for a recent identity project, the client and I both loved the font Chunk Five, by The League of Moveable Type, which was a free OpenType font. Chunk Five is a bold, slab-serif font, which was the right feel for the client (history, accessibility, intelligence), and the combination of letters in my client’s name were perfect. Minimal letterspace massaging required.

  117. I’ve emailed each of the five winners with details on how to collect. They are Don Fennucci, Sam, Julien, Jaz, and Gonzo. Congratulations! Thanks very much to everyone who commented.

  118. League Gothic and Chunk

  119. Helvetica; Client was looking for readability, besides, how can anyone go wrong with Helvetica? Using it its not only about choosing one of the most popular, readable, traditional, flawless font, it is also about thinking about the future; why? you know why, IT IS HELVETICA.

  120. Georgia on a recent instructional web page. I love the way the numerals sit below the baseline (1 2 3 4 5 ways to see what I mean!) and I’ve just been a fan for the past few months. Too bad I missed your giveaway… I’ll try and tune in more often!

    These comments are a goldmine for ideas and inspiration.

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