Logo design, logo designer | How to use typography in music videos

 

How to use typography in music videos

The Child

Typography can be seen all around us, in almost every aspect of our lives. There’s a music video, called ‘The Child’ for French DJ Alex Gopher, which was created back in 1999 and it’s definitely worth a look if you haven’t seen it already. In fact, even if you have it’s still enjoyable.

The video is made entirely from typefaces and revolves around a pregnant woman being rushed to a New York City hospital in the back of a taxi.

Antoine Bardou-Jacquet is the man credited with the work. Here’s a short biography if you’re interested.

A big thanks to Pedro at type for you - a blog on typography for reminding me of this one.

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8 spot-on reader comments to “How to use typography in music videos”

  1. Ah I remember seeing this but couldn’t remember any details about it, thank you for jogging my brain.

  2. This is my first glimpse of the ad. I liked the music a LOT. Personally, coming fom the IM generation, I felt that the ad ran too long..
    I liked the juxtaposition of conversation into the background music, enough to tell the story.
    And of course the Typography ties it all together. Tres Bien!

  3. Very interesting ,although that i couldnt reach because blogspot.com sold its conscience and banned itself from my city .But i discovered utube.com and saw the videography and will not forget to invite you to enjoy my videos that i post there .so far so .

  4. this is a great clip. is it too expensive to do something like this on a budget?

  5. I’m sure it cost a healthy chunk, but it’d all depend on your own production skills.
  6. [...] I like this one so much that I’ve featured The Child before. [...]

  7. Here is more great examples of Typography in Videos

    http://yuxt.com/artist/Typography_in_Music_Videos

  8. Thanks Andrew,

    I’ve actually mentioned that web page in a later blog post. It’s fantastic!

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