Logo design, logo designer | How to use cutouts in advertising

17 spot-on reader comments to “How to use cutouts in advertising”

1. Terinea Weblog, on July 18th, 2007 said:

   I love simple ideas like this. I guess people may rip off the figure at the bottom, although I’m sure the adverts are cheap to produce.
   Jamie

2. Ahsan R. Shami, on July 18th, 2007 said:

   I really like the ads a lot and, tbh, I think they work a lot better for suicide prevention than for blood donation.

   And I think to say they were “inspired by…” is being polite!

3. Tara: Graphic Design Blog, on July 18th, 2007 said:

   Great ads, such a simple idea (always the best) but really effective. I have to agree with Ahsan they are VERY similar to the blood donation ads.

4. Tolumi Adamson, on July 18th, 2007 said:

   Very nice ads, I do have to agree, it does seem more suited to the suicide ads than the blood donation.

5. Andy, on July 18th, 2007 said:

   Nice! The shadow makes the imagery even more effective.

   I think it would work best up high on a billboard…it’d look more dramatic and wouldn’t get vandalised

6. Sera, on July 18th, 2007 said:

   That is a cool and very simple idea! I like it .. it’s one of those, “Now why didn’t I think of that?” things! I agree with Andy that it might make for an interesting billboard. An ad that clever would look better in large scale.

7. David Airey :: Creative Design ::, on July 18th, 2007 said:
   I also think the shadows really help bring the idea to life.

   If these were shown at billboard size I’d definitely stop in my tracks.

   Thanks for all your comments.

8. LaurenMarie, on July 18th, 2007 said:

   Neat!! I love creative things like this where the designer has done more than just print something on a piece of paper. I admire people who can think like that. What I like about the blood donor ad is the contrast between the red and white that you don’t get with the suicide one (though the overall idea is better suited for suicide prevention). Maybe if the suicide one was printed black on the front and had the white cutout that would be better. And another vote for the billboard idea here!

   Have you seen the video ad from Banc de Sang, yet? Cameron Moll mentioned it on his blog a couple days ago.

9. Beht Ellen, on July 18th, 2007 said:

   Very clever and effective.

10. johno, on July 19th, 2007 said:

    Brilliant. Have never seen these before. Brilliantly executed, and love those distressed backgrounds. Great find, David–truly inspiring.

11. daisey, on July 19th, 2007 said:

    Quite inspiring, David! Thanks for sharing!

12. David Airey :: Creative Design ::, on July 20th, 2007 said:
    Hi Lauren,

    I hadn’t seen that ad. It’s an interesting one, very targetted, but almost had me clicking through to see what was going on. I would’ve done if I’m not so busy. What’s the idea behind it?

    Beth Ellen,

    Thanks for dropping in.

    John,

    The distressed background are nice aren’t they? I think they really add to the photographs.

    Daisey,

    Good to have to you visit. Cheers.

13. David Airey :: Creative Design ::, on July 20th, 2007 said:
    Ah, Lauren, I did click through. Superb ad!! Thanks a lot for letting me know about it. :D
14. Jermayn Parker, on July 25th, 2007 said:

    Now that is cool, pity these simple and highly effective ideas are rarely used and seen these days.

15. David Airey :: Graphic Designer, on July 25th, 2007 said:
    I agree Jermayn. It’d be fantastic if everyone chose a more creative route.
16. Natalie, on July 26th, 2007 said:

    wow, thats really cool, but unfortunately very very similar to the blood donation ads. Its great that it just takes someone to literally think outside of the square, but is a bit stink to the first group who had the initiative to go and put their idea out there. Definately a vote for the billboard idea!!! that would look great if the people were lifesize and had a bit more detail to them - surely a crowd stopper!

    And David, kudos on such a brill site - full of stimulating ideas and other thought provoking content, i stumbled upon it in my searches for some research for my final year project at uni.

17. David Airey :: Graphic Designer, on July 26th, 2007 said:
    Thanks Natalie!

    I’m glad you found my site and left a comment. Best of luck with your final year project!

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