Two clever print ads for the suicide prevention centre, CVV. The strapline reads, “Help yourself”.
Quite similar in idea to this falling cutout ad for Blood Donation.
Okay, so the first passer-by might rip the hanging figure off the page, but I think it’s a nice idea nonetheless.
According to adNerd, the idea is from Leo Burnett in Sao Paulo, but I’m not 100% on that. If anyone knows for sure please do tell.