“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”
How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.
The “chips” component of “Fish and chips”
American-style “french fries” typically have a slimmer shape than their British counterpart “chips”; thicker “fries” sometimes appear on US menus as “steak fries”. These still do not have the thickness of British “chips”, which typically measure ⅜ to ½ inches square in cross-section.
Most traditional fish and chip shops in Britain make their own chips from fresh potatoes.
Why newspaper? I hear you ask. Well…
Packaging and wrapping
Fish-and-chips shops traditionally wrapped their product in an inner white paper wrapping and an outer insulating and grease-absorbing layer of newspaper or blank newsprint, though nowadays the use of newspaper has largely ceased on grounds of hygiene, and establishments often use food-quality wrapping paper instead – occasionally printed on the outside to emulate newspaper. However, many feel as though newspaper enhanced the mouthwatering smell of fish and chips and that, hygienically, it is perectly safe to use. A supporting point to this would be that midwives / the emergency services often suggest the use of newspaper when delivering a baby in an emergency if nothing else is available.
For a full run-down of all things fish and chips, including such things as history, variants and accompaniments, check out Wikipedia’s fish and chips page.
The ad was brought to you first by Fred at AdGoodness.