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How speed linking helps

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If you’ve been reading blogs for any amount of time, you’re probably familiar with the term ‘speed linking’. If not, it’s a term to describe a number of links from your site to another, taking the reader to various articles of interest. Here’s why they can be of benefit.

Why speed link?

You’re giving readers a round-up of relevant articles from other blogs. You’re creating some buzz for fellow online publishers by giving them a little exposure. It’s important not to expect anything in return, and to link to them because you believe their content is of value or interest.

Keeping your blog consistently up-to-date is no easy task. It requires persistance and dedication, especially if it’s a past-time rather than your day-job. Creating a speed link article is somewhat easier than publishing your own self-written post because the content is already out there.

How do I speed link?

If you see an article that catches your attention, and covers a topic that is included in your own blog, make a note or bookmark it for inclusion in your speed linking article.

You might publish a speed linking post once per week, once a fortnight or once a month. I suggest nothing more regular than once per week, because your readers visit your blog to read your content first and foremost, so don’t dilute it too much.

It’s important to keep your choice of articles relevant to the focus of your blog, so as not to alienate your loyal readers. Give them something you believe they’re generally interested in, and be generous with your external links.

Also, remember to link through to your fellow publishers in a useful way. I touch upon correct use of anchor text in my previous article, ‘Graphic design Edinburgh and keyword search ranking, but Rob at Yack Yack gives a more concise explanation of anchor text.

Who is speed linking?

Many top online publishers are using speed linking to add value to their own blogs, whilst at the same time giving some exposure to others. People such as Nate Whitehill who offers business, blog and web development tips, Darren Rowse who gives expert blog advice and Armen at Iffect who provides online ethics advice (broken link removed in 2014).

Here’s my first set

Vivien at Inspiration Bit has spent some time thinking about her blogging habits, and wondering what the ideal posting frequency is, what makes people unsubscribe from blog updates and how you feel when you’re not publishing articles. Inspiration Bit is a blog about web design and development tutorials, art and photography, sources of inspiration and similar points of view.

Marc at Uniquely the Epitome posts a run-down of Geek Marketing 101.

“Regular people don’t read the manual. It’s too big, too complicated and thus incomprehensible. It’s not that people are averse to science and technology – they’re averse to being made to feel helpless.”

If you haven’t had a look at Marc’s blog it’s an interesting read for advertising, marketing, design and related topics His ‘Books never grow old‘ image post caught my attention recently.

Char at Essential Keystrokes has just given us an insight into the evolution of a blog.

“If nothing else, I hope this can serve as inspiration for bloggers who are starting out or more experienced bloggers who want to take their blogs to the next level.

Char is also holding a 1 year old birthday competition on her blog. There are some nice prizes on offer, more reason to head on over and wish her a happy birthday! Essential Keystrokes is a blog where Char discusses web design tools, amongst other related topics.

Randa at Randa Clay Design wrote an article about how you should manage expectations. Great advice for anyone dealing with clients.

“The majority of people and businesses simply meet expectations, and some don’t even manage to do that. With a little attention towards managing and exceeding expectations it’s easy to stand out in the crowd.”

Randa’s blog covers topics from the design process to wordpress themes.

Chris at Blog-Op, with over 120 daily RSS subscribers, is offering a free advertising spot in the Blog-Op RSS feed (broken link removed in 2014). Your ad will run for as long as his blog runs, so it’s worth a look.

“I shall draw the winner at random on or just after the 16th July, when I return from holiday, and the winner will get a text link ad in my RSS feed, which will be one URL with 40 characters of anchor text and 80 characters of descriptive text of your choice.”

Blog-Op is a great place for picking up blog tips and advice.

Go forth and speed link, but not too often.

My second book on Amazon

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26 comments about “How speed linking helps”

  1. Thanks for the mention David. This is a good look at speedlinking, and reminds me that it’s something I need to consider adding to my post options.

  2. Nice write up David, thanks for the mention. I was thinking the very same thing as Randa on this, thanks for the prompter.

  3. Excellent timing, as I started my Weekly Web Roundups series last week! ;)

  4. Randa, Rob,

    It’s my pleasure to link to your great content.

    Paul,

    I think I somehow missed your weekly round-up so thanks for posting the link. Some interesting articles there.

  5. That’s very interesting, David. Though I’ve never heard the coined phrase “speedlinking” before, I see it all the time I do think it can be valuable for a reader. (Especially if you’ve already earned your readerships credibility through information-rich, entertaining, or otherwise useful content!)

    I’m big on the concept of giving credit where credit is due in the blogosphere. So many great personalities and perspectives are out there…why not spread the link love? Further still, by reaching (or should I saying “linking”) out to other sites you’re directly and indirectly building important relationships that will ultimately benefit you by receiving inbounds in reciprocation.

    Nicely done, sir…I enjoyed your post!

  6. Thanks David, yet more linkage!

    I really enjoy ‘speedlinking if it’s done right, as it gives you an impetus to click the link.

  7. Ahh, I hadn’t thought about doing this before. Its definitely something to consider, something like a list of blog highlights each week.

    I had my Photoshop High Pass tutorial featured as part of a weekly roundup yesterday, over at Veanndesign. Quite pleased about that :)

  8. Ron,

    I’m also all for giving credit where it’s due, without doubt. Glad you enjoyed the write-up.

    Chris,

    I’ve found quite a few articles where speed linking isn’t done as effectively as it could be, such as a simple link with the article heading in the post, and nothing more. It’s nice to give a personal insight into the content you’re linking too, or at least pull a quote as I’ve done above.

    Damien,

    Congrats on your feature. May you receive many more.

  9. Nice post. I was thinking of writing a speed link post earlier today and this gave me a few more ideas. Thanks

  10. What an honour to be not only mentioned in your first speedlinking post, but also to be the first name on the list. Thanks a lot, David.

    I’ve really enjoyed your style of speedlinking. It shows that you enjoy not only one particular article you’re linking to, but that you are actually very familiar with the blogs and the authors themselves. Which gives a very flattering personal touch to your link love.

  11. I have mixed feelings about speed linking. If I’m ever in one of those “oh my god I’ve got 198 unread items” moments, speed linking articles are the type of article I’ll skip without reading.

    That said, I read lots of stuff throughout the week which I’d like to highlight without devoting a whole post to it, so might give it a bash.

  12. I do weekly speed linking for 2 reasons.
    1. It’s a great feeling to give link love.
    2. I’m usually too tired to write anything on weekends heh.

  13. Wow, your speed linking was more comprehensive than I am used to…

  14. lol…talk about “link love”. Have you enough links in there my friend?

    Another tip for speed-linking is, don’t just give the author and link to the post. Write a few lines about the article, and why it’s worth going to read, as I do – Speed Linking

  15. Good Speedlinking. I have seriously apply it to my blog. I should consider make a speedlinking too now…
    Thanks for your idea, David! :)

  16. Nice set of links. I will have to consider doing this on my blog as well. Thanks David.

  17. Hi David. I didn’t know it was called speed linking either but as some of the other commentors have said it is a great idea and something I’m going to aim to do weekly. I’ve been “sped-linked” now a couple of times and it gives a nice warm fuzzy feeling!
    all the best.

  18. Hi
    nice good information. I am visiting through problogger.net.
    thanks

  19. Thanks to you all for commenting. Just catching up on the messages you’ve left that I haven’t yet had a chance to address.

    I hope you all had a great weekend!

  20. I think these are important but I would rather a post about peoples opinions on the article like wether they agree, or dont or add something…

    However a post once in a while can be good…

  21. Thanks. I know exactly what I want to speedlink about on my blogs this week.

    Thanks so much.

  22. Thanks, David, good post. It (and another post) inspired me to put together a list of ways to put together an item when you really aren’t feeling it. Speed-linking is win-win in moderation, I agree.

  23. In my speed linking posts I usually try to focus on a theme. I am not sure if thats a part of the whole concept or if it should cover various articles?

    I tend to go a bit off topic in those articles ;)

  24. Dennis,

    I think that as long as they’re related to your blog topic(s) in general that it’s a worthwhile idea.

  25. I’ve started implementing this technique into my blog and have been quite happy with the results. My first introduction to it was through Darren Rowse on ProBlogger.net.

    Of course my blog is more technical in nature, so I call mine “Tech Bundles.”

  26. Thanks for the visit, Jonathan. It’s a nice idea to give your speedlink posts a name.

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