If you’ve been reading blogs for any amount of time, you’re probably familiar with the term ‘speed linking’. If not, it’s a term to describe a number of links from your site to another, taking the reader to various articles of interest. Here’s why they can be of benefit.
Why speed link?
You’re giving readers a round-up of relevant articles from other blogs. You’re creating some buzz for fellow online publishers by giving them a little exposure. It’s important not to expect anything in return, and to link to them because you believe their content is of value or interest.
Keeping your blog consistently up-to-date is no easy task. It requires persistance and dedication, especially if it’s a past-time rather than your day-job. Creating a speed link article is somewhat easier than publishing your own self-written post because the content is already out there.
How do I speed link?
If you see an article that catches your attention, and covers a topic that is included in your own blog, make a note or bookmark it for inclusion in your speed linking article.
You might publish a speed linking post once per week, once a fortnight or once a month. I suggest nothing more regular than once per week, because your readers visit your blog to read your content first and foremost, so don’t dilute it too much.
It’s important to keep your choice of articles relevant to the focus of your blog, so as not to alienate your loyal readers. Give them something you believe they’re generally interested in, and be generous with your external links.
Also, remember to link through to your fellow publishers in a useful way. I touch upon correct use of anchor text in my previous article, ‘Graphic design Edinburgh and keyword search ranking, but Rob at Yack Yack gives a more concise explanation of anchor text.
Who is speed linking?
Many top online publishers are using speed linking to add value to their own blogs, whilst at the same time giving some exposure to others. People such as Nate Whitehill who offers business, blog and web development tips, Darren Rowse who gives expert blog advice and Armen at Iffect who provides online ethics advice (broken link removed in 2014).
Here’s my first set
Vivien at Inspiration Bit has spent some time thinking about her blogging habits, and wondering what the ideal posting frequency is, what makes people unsubscribe from blog updates and how you feel when you’re not publishing articles. Inspiration Bit is a blog about web design and development tutorials, art and photography, sources of inspiration and similar points of view.
Marc at Uniquely the Epitome posts a run-down of Geek Marketing 101.
“Regular people don’t read the manual. It’s too big, too complicated and thus incomprehensible. It’s not that people are averse to science and technology – they’re averse to being made to feel helpless.”
If you haven’t had a look at Marc’s blog it’s an interesting read for advertising, marketing, design and related topics His ‘Books never grow old‘ image post caught my attention recently.
Char at Essential Keystrokes has just given us an insight into the evolution of a blog.
“If nothing else, I hope this can serve as inspiration for bloggers who are starting out or more experienced bloggers who want to take their blogs to the next level.
Char is also holding a 1 year old birthday competition on her blog. There are some nice prizes on offer, more reason to head on over and wish her a happy birthday! Essential Keystrokes is a blog where Char discusses web design tools, amongst other related topics.
Randa at Randa Clay Design wrote an article about how you should manage expectations. Great advice for anyone dealing with clients.
“The majority of people and businesses simply meet expectations, and some don’t even manage to do that. With a little attention towards managing and exceeding expectations it’s easy to stand out in the crowd.”
Chris at Blog-Op, with over 120 daily RSS subscribers, is offering a free advertising spot in the Blog-Op RSS feed (broken link removed in 2014). Your ad will run for as long as his blog runs, so it’s worth a look.
“I shall draw the winner at random on or just after the 16th July, when I return from holiday, and the winner will get a text link ad in my RSS feed, which will be one URL with 40 characters of anchor text and 80 characters of descriptive text of your choice.”
Blog-Op is a great place for picking up blog tips and advice.
Go forth and speed link, but not too often.