Comments on: How SONY killed their brand? A case study http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/ Graphic designer with a passion for logos. View my logo designer portfolio and read free logo design tips from the blog. Sun, 07 Sep 2008 13:53:09 +0000 http://wordpress.org/?v=2.6 By: Tiger http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-99975 Tiger Sun, 03 Aug 2008 20:44:35 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-99975 Absolutely agree with your sentiment here, as companies become larger and larger they tend to be less in touch with their consumers, inevitable it leads them to become more distant with the needs of the consumer. Sony is aiming for a broad market rather than what Nintendo is doing, which is to attract a certain type of consumer. This Nintendo has a more loyal following and listhens to the feedback. Inevitably I think in future there will be more and more video games providers in the industry, catering for their own niche. Nintendo is focusing on gameplay and attracts audiences who want a simple machine with simple games. PC gamers want a more technical advanced gameplay, but Sony and Xbox are trying to fight it out for domination on a huge broad market. Absolutely agree with your sentiment here, as companies become larger and larger they tend to be less in touch with their consumers, inevitable it leads them to become more distant with the needs of the consumer. Sony is aiming for a broad market rather than what Nintendo is doing, which is to attract a certain type of consumer. This Nintendo has a more loyal following and listhens to the feedback.

Inevitably I think in future there will be more and more video games providers in the industry, catering for their own niche. Nintendo is focusing on gameplay and attracts audiences who want a simple machine with simple games. PC gamers want a more technical advanced gameplay, but Sony and Xbox are trying to fight it out for domination on a huge broad market.

]]> By: manpan http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-40685 manpan Sun, 11 Nov 2007 20:46:52 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-40685 Well I found the audio for download and have it on my iPod now but still can't get the video. Thanks for the help though (in trying to find it). Well I found the audio for download and have it on my iPod now but still can’t get the video. Thanks for the help though (in trying to find it).

]]> By: David Airey :: Graphic Designer http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-33863 David Airey :: Graphic Designer Wed, 17 Oct 2007 08:20:59 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-33863 Hi Manpan, Sorry, but I can't be of any help there. Glad you like it though. Hi Manpan,

Sorry, but I can’t be of any help there. Glad you like it though.

]]> By: manpan http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-33489 manpan Sun, 14 Oct 2007 22:46:33 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-33489 Anyone know how to download this video? Where can I find the audio part as mp3? The video itself with audio. I'd love to put this on my iPod as a song. Anyone know how to download this video? Where can I find the audio part as mp3? The video itself with audio. I’d love to put this on my iPod as a song.

]]> By: Model divorces geek after he spends $1,000,000 declaring his love : David Airey :: Creative Design :: http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-7285 Model divorces geek after he spends $1,000,000 declaring his love : David Airey :: Creative Design :: Mon, 21 May 2007 15:49:44 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-7285 [...] Here’s a case study of how SONY got it wrong. [...] [...] Here’s a case study of how SONY got it wrong. [...]

]]> By: The Paragon Muse » Blog Archive » The Conversation Economy as I see it http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-3646 The Paragon Muse » Blog Archive » The Conversation Economy as I see it Fri, 13 Apr 2007 16:16:51 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-3646 [...] while those who refuse to listen suffer the consequences at the hands of the Consumer DJs (e.g. this video created to comment on Sony’s brand decay that I found on David Airey’s [...] [...] while those who refuse to listen suffer the consequences at the hands of the Consumer DJs (e.g. this video created to comment on Sony’s brand decay that I found on David Airey’s [...]

]]> By: Michael http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-2999 Michael Thu, 05 Apr 2007 15:09:32 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-2999 What a great video. Amazing in fact. I love that it is not a dig at which ones better of the two consoles. I had a PS1 and PS2 but opted for a 360 this time purely because I didn't like the way Sony bragged about PS3 being the best before it was even built. I really hope the Wii and 360 destroy Sony. What a great video. Amazing in fact. I love that it is not a dig at which ones better of the two consoles.

I had a PS1 and PS2 but opted for a 360 this time purely because I didn’t like the way Sony bragged about PS3 being the best before it was even built.

I really hope the Wii and 360 destroy Sony.

]]> By: goldcoaster http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-2964 goldcoaster Thu, 05 Apr 2007 11:08:54 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-2964 Great article. I almost forgot about some of these rotton things Sony did. http://goldcoaster.wordpress.com Great article. I almost forgot about some of these rotton things Sony did.

http://goldcoaster.wordpress.com

]]> By: David Airey http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-2773 David Airey Tue, 03 Apr 2007 08:35:04 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-2773 Hello Mei Lin, and thanks for stopping by. It's good to know that my post came first when you searched for it and I'm glad you liked the read. Hello Mei Lin, and thanks for stopping by.

It’s good to know that my post came first when you searched for it and I’m glad you liked the read.

]]> By: Mei Lin Fung http://www.davidairey.com/how-sony-killed-their-brand-a-case-study/#comment-2471 Mei Lin Fung Thu, 29 Mar 2007 22:38:37 +0000 http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comment-2471 Just linked to your post - I hope people see this as a cautionary glimpse of what can happen Very powerful video world changing even. Thanks for putting it up. I heard about it from Paul Greenberg and Chris Carfi and yours was the first thing that came up on Google and Yahoo. Mei Lin Just linked to your post -

I hope people see this as a cautionary glimpse of what can happen

Very powerful video world changing even.

Thanks for putting it up. I heard about it from Paul Greenberg and Chris Carfi and yours was the first thing that came up on Google and Yahoo.

Mei Lin

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