Large corporations need consumers much more than vice versa, but SONY have been making the headlines lately for all the wrong reasons.
The Campfire blog gives these surefire tips on how to kill your very own brand:
3. Attempt to bully new media outlets because they don’t blindly do your bidding rather than engaging in the conversation. (The comments are especially worth reading)
5. Sit back and watch as consumers define your brand for you based on all of your actions:
Uploaded less than three weeks ago, this video has surpassed the half a million view mark on YouTube with more than 3,000 comments. It seems that the vast majority of gamers out there agree with the PS3 song.
Thanks to Joanha, at ON:DIGITAL+MARKETING, for the topic inspiration.