Do you show upfront how much your design services cost?
Perhaps you wait until that initial telephone or email conversation?
Or do you only arrive at a project cost after compiling enough information to give an accurate quote?
It’s a topic that was again brought up in a recent comment by Vicki of Bionic Creative, when she asked:
“On the topic of budgets in design briefs, I’m sitting on the fence about this. I had someone write to me and they filled in my logo design questionnaire diligently, but their budget was $400. In my questionnaire I do not have a fee range (like you do) for the main reason that the fee range may turn prospects off immediately and that cuts off any opportunity to convince / persuade.
“Here in Singapore, quite a large portion of businesses are unwilling to invest in design and the culture doesn’t take design seriously as a valuable marketing asset.
“On the other hand, placing a fee range could save both parties time and that ’splat’ feeling I get when I get all excited about a prospect only to be disappointed with the unrealistic budget.
“What’s your (and fellow readers’) experience?”
How I handle design pricing
Each project is different, so I can’t provide an accurate quote without first knowing the details.
However, I want people to know that I don’t offer logos for £50, and I don’t want to spend time responding to every person who expects these rates. I do this by highlighting a rough price range on my FAQ page.
This saves both parties time, and gives potential clients an idea of what to expect.
When do you talk money?
It’s a question that doesn’t just apply to graphic designers, and I’m keen to hear from others about this — copywriters, web developers, brand marketers, PR professionals etc.
Do you display a price list for anyone to see?
Do you wait until that personal contact has been initiated?
Or do you provide a quote once all information is gathered?