Comments on: How important is a logo? http://www.davidairey.com/how-important-is-a-logo/ David is a graphic designer passionate about brand identity. Here's his portfolio and a wonderful community of 100K+ designers subscribed to his blog. Sat, 11 Feb 2012 23:16:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Airey http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-131023 David Airey Thu, 08 Jul 2010 18:44:37 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-131023 You're very welcome, Ali. We think along similar lines on this topic. All the best. You’re very welcome, Ali. We think along similar lines on this topic. All the best.

]]> By: Ali Goldie http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-130996 Ali Goldie Thu, 08 Jul 2010 05:56:15 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-130996 Hi David, first of all, thank you for I've always been inspired from reading your post for many years. You quoted that "The design of your logo really doesn’t matter." however I must disagree in some terms with this one as to my experience, logo tends to play a big role in branding recognition for a company or certain individuals. Some previous years ago, a few of my work consists of clients wanting to design their logo similar to other companies (which I'm ashamed of) .To me its very much like duplication and just adding a few changes (For Example: using APPLE's logo and add extra enhancements..) to justify that the logo isnt the same as the copied one. I understood one point of the client; they wanted a duplicated logo as a shortcut in bringing their company brand to a higher level than starting from bottom, meaning older logo's are more recognisable than newer ones. Later after some periodic time, the clients later found out that people tend to mistaken their logo as "another type of service" than their own and somehow are lost in their brand identity. this is just one example i can show. My experience has taught me that the logo design plays an important role in the branding identity and accurately defining a companies position within the industry, however action speaks louder than words. If they were wrong judgements to my comment, please guide me. Thank you. Sincerely, Ali Goldie Hi David,
first of all, thank you for I’ve always been inspired from reading your post for many years.

You quoted that “The design of your logo really doesn’t matter.” however I must disagree in some terms with this one as to my experience, logo tends to play a big role in branding recognition for a company or certain individuals.

Some previous years ago, a few of my work consists of clients wanting to design their logo similar to other companies (which I’m ashamed of) .To me its very much like duplication and just adding a few changes (For Example: using APPLE’s logo and add extra enhancements..) to justify that the logo isnt the same as the copied one. I understood one point of the client; they wanted a duplicated logo as a shortcut in bringing their company brand to a higher level than starting from bottom, meaning older logo’s are more recognisable than newer ones.

Later after some periodic time, the clients later found out that people tend to mistaken their logo as “another type of service” than their own and somehow are lost in their brand identity. this is just one example i can show.

My experience has taught me that the logo design plays an important role in the branding identity and accurately defining a companies position within the industry, however action speaks louder than words. If they were wrong judgements to my comment, please guide me.

Thank you.

Sincerely,
Ali Goldie

]]> By: salma mohammed http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-125694 salma mohammed Tue, 15 Dec 2009 11:19:34 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-125694 according to my research in business a logo plays an important role, this is to say it helps you with recognition from your customers and sets out a difference between you and other companies. according to my research in business a logo plays an important role, this is to say it helps you with recognition from your customers and sets out a difference between you and other companies.

]]> By: Pritash Chaudry http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-123387 Pritash Chaudry Mon, 28 Sep 2009 16:59:34 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-123387 hi, It all comes down to the quality of your product and or service. Even if you have got the most amazing logo and crap offerings it doesn't matter. I think companies can do alright without a logo. hi,
It all comes down to the quality of your product and or service. Even if you have got the most amazing logo and crap offerings it doesn’t matter. I think companies can do alright without a logo.

]]> By: Prabu http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-120705 Prabu Wed, 09 Sep 2009 06:15:52 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-120705 Instead of having an inferior logo, why have it at all? And if you prefer to have it, why don't read up a bit on the subject and do it as well as you can. OTOH, if you think a logo is not necessary for your business, drop it boldly. But you know you can tell a story with your logo, why miss that opportunity. Instead of having an inferior logo, why have it at all? And if you prefer to have it, why don’t read up a bit on the subject and do it as well as you can.

OTOH, if you think a logo is not necessary for your business, drop it boldly. But you know you can tell a story with your logo, why miss that opportunity.

]]> By: Joe http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-101176 Joe Wed, 20 Aug 2008 18:23:18 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-101176 The logo, or at least the modern-ness of the logo, these days seems very important. Something that looks like it was made in the 90's seems to be a big downer.. The logo, or at least the modern-ness of the logo, these days seems very important. Something that looks like it was made in the 90′s seems to be a big downer..

]]> By: David Airey :: Graphic Designer http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-33585 David Airey :: Graphic Designer Mon, 15 Oct 2007 16:39:42 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-33585 When someone speaks about those companies, I think about their brand, for sure, but more often than not, I see the company logos rather than hearing someone speak. So in that case, the logo is the first thing I see when creating an image of the brand. Thanks for teaching me about Russia's special forces. ;) When someone speaks about those companies, I think about their brand, for sure, but more often than not, I see the company logos rather than hearing someone speak. So in that case, the logo is the first thing I see when creating an image of the brand.

Thanks for teaching me about Russia’s special forces. ;)

]]> By: Jan from thrusites design http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-33582 Jan from thrusites design Mon, 15 Oct 2007 16:17:15 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-33582 Of course, they have logos. But the point is somewhere else. What do you think about when anyone speaks about those companies (or so)? Their logos are the last things in my opinion. Actually, I am not thinking of logos at all. For me a logo can be a simple text of including the company name. Specnaz are Russian special forces, btw :) . Of course, they have logos. But the point is somewhere else. What do you think about when anyone speaks about those companies (or so)? Their logos are the last things in my opinion. Actually, I am not thinking of logos at all. For me a logo can be a simple text of including the company name.

Specnaz are Russian special forces, btw :) .

]]> By: David Airey :: Graphic Designer http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-33580 David Airey :: Graphic Designer Mon, 15 Oct 2007 15:56:49 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-33580 Jan, IBM, Ferrari and the FBI have logos. I don't know what Specnaz is, but from your other examples, I guess they have a logo too. Jan,

IBM, Ferrari and the FBI have logos. I don’t know what Specnaz is, but from your other examples, I guess they have a logo too.

]]> By: Jan from thrusites design http://www.davidairey.com/how-important-is-a-logo/comment-page-1/#comment-33579 Jan from thrusites design Mon, 15 Oct 2007 15:51:25 +0000 http://www.davidairey.com/blog/how-important-is-a-logo/#comment-33579 What if you have no logo? Anything can't be wrong without a logo. Take Nike or Adidas as an example. Maybe it's just me, but I don't care about logo, there are more important things for me. The trademark for instance. IBM, even FBI, Specnaz or Ferrari. Logo? No. Trademark? Yes. What if you have no logo? Anything can’t be wrong without a logo. Take Nike or Adidas as an example. Maybe it’s just me, but I don’t care about logo, there are more important things for me. The trademark for instance. IBM, even FBI, Specnaz or Ferrari. Logo? No. Trademark? Yes.

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