Comments on: How important is a logo?

By: salma mohammed

salma mohammed — Tue, 15 Dec 2009 11:19:34 +0000

according to my research in business a logo plays an important role, this is to say it helps you with recognition from your customers and sets out a difference between you and other companies.

By: Pritash Chaudry

Pritash Chaudry — Mon, 28 Sep 2009 16:59:34 +0000

hi,
It all comes down to the quality of your product and or service. Even if you have got the most amazing logo and crap offerings it doesn’t matter. I think companies can do alright without a logo.

By: Prabu

Prabu — Wed, 09 Sep 2009 06:15:52 +0000

Instead of having an inferior logo, why have it at all? And if you prefer to have it, why don’t read up a bit on the subject and do it as well as you can.

OTOH, if you think a logo is not necessary for your business, drop it boldly. But you know you can tell a story with your logo, why miss that opportunity.

By: Ferrari Faqs

Ferrari Faqs — Wed, 20 Aug 2008 18:23:18 +0000

The logo, or at least the modern-ness of the logo, these days seems very important. Something that looks like it was made in the 90's seems to be a big downer.. Ferrari Faqs's last blog post...Spies Spot Ferrari California In San Francisco, CA

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Mon, 15 Oct 2007 16:39:42 +0000

When someone speaks about those companies, I think about their brand, for sure, but more often than not, I see the company logos rather than hearing someone speak. So in that case, the logo is the first thing I see when creating an image of the brand.

Thanks for teaching me about Russia’s special forces. ;)

By: Jan from thrusites design

Jan from thrusites design — Mon, 15 Oct 2007 16:17:15 +0000

Of course, they have logos. But the point is somewhere else. What do you think about when anyone speaks about those companies (or so)? Their logos are the last things in my opinion. Actually, I am not thinking of logos at all. For me a logo can be a simple text of including the company name.

Specnaz are Russian special forces, btw :) .

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Mon, 15 Oct 2007 15:56:49 +0000

Jan,

IBM, Ferrari and the FBI have logos. I don’t know what Specnaz is, but from your other examples, I guess they have a logo too.

By: Jan from thrusites design

Jan from thrusites design — Mon, 15 Oct 2007 15:51:25 +0000

What if you have no logo? Anything can’t be wrong without a logo. Take Nike or Adidas as an example. Maybe it’s just me, but I don’t care about logo, there are more important things for me. The trademark for instance. IBM, even FBI, Specnaz or Ferrari. Logo? No. Trademark? Yes.

By: Lakshmi Mareddy

Lakshmi Mareddy — Thu, 25 Jan 2007 15:41:06 +0000

David an addendum:
I did post this one at Nick’s site, though its taking ages to show up :)

A beautiful logo with no business cannot be salvaged, but a good business with a bad logo can be salvaged albeit with some outlay!

By: Mark Wilson

Mark Wilson — Thu, 25 Jan 2007 12:27:40 +0000

Without a doubt a businesses logo DOES matter. If it’s good it may not have a “conscious” impact (unless it’s outstanding) but if it is poor it really will produce a negative attitude to the business as a whole. I see much of this on the web – home produced logos and site graphics – what message does it convey about the business? To me it’s one of can’t be bothered. Will they be bothered about service & my custom?