I find that the best way to write a headline is before you start writing the article. This may not work for everyone, but I know I feel a lot better about the headline if I throw it out there in the beginning.
When planning a blog post, I normally begin with a headline in mind. However, that doesn’t mean I use that headline once the article is complete, and I’m curious how many of you keep the original headline you thought of.
I begin with a headline, write the article, then end up tweaking or changing the headline to match what I’ve written. This is because I can sometimes run off on a tangent, usually to add more depth and interest for you.
How do you match your headlines to your content?
Do you write first, then think of a headline? Do you have your headlines set in stone before writing the first sentence? Or do you write using a mix, similar to me? I’d love to know you think works best.
It’d also be interesting to read the thoughts of great writers such as Mike at Writing White Papers, Tom at The Copywriter Underground, Kirsten at Inkthinker, Matt at The Copywriter’s Crucible, and Dawud at dmiracle.com.