Comments on: Hoover advertisment http://www.davidairey.com/hoover-advertisment/ Graphic designer with a passion for logos. View my logo designer portfolio and read free logo design tips from the blog. Mon, 08 Sep 2008 13:52:04 +0000 http://wordpress.org/?v=2.6 By: David Airey http://www.davidairey.com/hoover-advertisment/#comment-96897 David Airey Wed, 02 Jul 2008 15:13:48 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-96897 No worries, Jimmy. Interesting to know that Hoover market towards upper-middle class. Whatever their audience, you're clearly on the right lines when people use your brand name as a verb, similar to Google (Hoover the carpet, Google it etc.). No worries, Jimmy.

Interesting to know that Hoover market towards upper-middle class. Whatever their audience, you’re clearly on the right lines when people use your brand name as a verb, similar to Google (Hoover the carpet, Google it etc.).

]]> By: James Kurtz III http://www.davidairey.com/hoover-advertisment/#comment-96887 James Kurtz III Wed, 02 Jul 2008 13:51:14 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-96887 Thanks for your response David. James is just fine, although many people call me Jim, my family and friends actually call me Jimmy. So please feel free to call me Jimmy. While I don't have a precise number in front of me, I can say this. Most of Hoover's products are marketed towards upper-middle-class women in their 30s and 40s. Thanks for your response David. James is just fine, although many people call me Jim, my family and friends actually call me Jimmy. So please feel free to call me Jimmy.

While I don’t have a precise number in front of me, I can say this. Most of Hoover’s products are marketed towards upper-middle-class women in their 30s and 40s.

]]> By: David Airey http://www.davidairey.com/hoover-advertisment/#comment-96860 David Airey Wed, 02 Jul 2008 08:45:56 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-96860 Hi James (or do you prefer Jim?), Thanks for the insider knowledge. I can definitely see the masculine appeal, and wonder what percentage of Hoover's customers are male. Hi James (or do you prefer Jim?),

Thanks for the insider knowledge. I can definitely see the masculine appeal, and wonder what percentage of Hoover’s customers are male.

]]> By: James Kurtz III http://www.davidairey.com/hoover-advertisment/#comment-96622 James Kurtz III Sat, 28 Jun 2008 16:44:26 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-96622 Hoover is one of my clients which gives me some "insider knowledge" about their brand position and market research. While this ad certainly exhibits a strong concept and is excellently executed, it unfortunately doesn't fit with Hoover's branding strategy. It would most likely never be approved because of it's rather masculine and edgy appeal. There are, however, elements that do fit with the brand, such as a perceived level of high quality. All-in-all though a great example of student creativity. Hoover is one of my clients which gives me some “insider knowledge” about their brand position and market research. While this ad certainly exhibits a strong concept and is excellently executed, it unfortunately doesn’t fit with Hoover’s branding strategy. It would most likely never be approved because of it’s rather masculine and edgy appeal. There are, however, elements that do fit with the brand, such as a perceived level of high quality. All-in-all though a great example of student creativity.

]]> By: Lelia Katherine Thomas http://www.davidairey.com/hoover-advertisment/#comment-493 Lelia Katherine Thomas Wed, 24 Jan 2007 05:09:34 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-493 What a great, eye-catching ad! Pity it wasn't run! What a great, eye-catching ad! Pity it wasn’t run!

]]> By: David Airey http://www.davidairey.com/hoover-advertisment/#comment-482 David Airey Tue, 23 Jan 2007 13:27:10 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-482 ^^^^ And so it's disproved. Thanks for the link. ^^^^ And so it’s disproved. Thanks for the link.

]]> By: Pinksy http://www.davidairey.com/hoover-advertisment/#comment-480 Pinksy Tue, 23 Jan 2007 13:02:55 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-480 I think you'd actually get <em>blown</em> out, rather than sucked out.... <a href="http://en.wikipedia.org/wiki/Cabin_pressurization#Loss_of_pressurization" rel="nofollow">http://en.wikipedia.org/wiki/Cabin_pressurization</a> I think you’d actually get blown out, rather than sucked out….

http://en.wikipedia.org/wiki/Cabin_pressurization

]]> By: Jenna http://www.davidairey.com/hoover-advertisment/#comment-479 Jenna Tue, 23 Jan 2007 10:44:00 +0000 http://www.davidairey.com/blog/hoover-advertisment/#comment-479 I think you're right about the myth there Dave. Still a well worked ad though! I think you’re right about the myth there Dave. Still a well worked ad though!

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