Logo design, logo designer | Hoover advertisment

8 spot-on reader comments to “Hoover advertisment”

1. Jenna, on January 23rd, 2007 said:

   I think you’re right about the myth there Dave. Still a well worked ad though!

2. Pinksy, on January 23rd, 2007 said:

   I think you’d actually get blown out, rather than sucked out….

   http://en.wikipedia.org/wiki/Cabin_pressurization

3. David Airey, on January 23rd, 2007 said:
   ^^^^ And so it’s disproved. Thanks for the link.
4. Lelia Katherine Thomas, on January 24th, 2007 said:

   What a great, eye-catching ad! Pity it wasn’t run!

5. James Kurtz III, on June 28th, 2008 said:

   Hoover is one of my clients which gives me some “insider knowledge” about their brand position and market research. While this ad certainly exhibits a strong concept and is excellently executed, it unfortunately doesn’t fit with Hoover’s branding strategy. It would most likely never be approved because of it’s rather masculine and edgy appeal. There are, however, elements that do fit with the brand, such as a perceived level of high quality. All-in-all though a great example of student creativity.

6. David Airey, on July 2nd, 2008 said:
   Hi James (or do you prefer Jim?),

   Thanks for the insider knowledge. I can definitely see the masculine appeal, and wonder what percentage of Hoover’s customers are male.

7. James Kurtz III, on July 2nd, 2008 said:

   Thanks for your response David. James is just fine, although many people call me Jim, my family and friends actually call me Jimmy. So please feel free to call me Jimmy.

   While I don’t have a precise number in front of me, I can say this. Most of Hoover’s products are marketed towards upper-middle-class women in their 30s and 40s.

8. David Airey, on July 2nd, 2008 said:
   No worries, Jimmy.

   Interesting to know that Hoover market towards upper-middle class. Whatever their audience, you’re clearly on the right lines when people use your brand name as a verb, similar to Google (Hoover the carpet, Google it etc.).

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