I’m no expert, but separating how I feel from my work is a task I find near impossible. If I’m in a poor frame of mind, I won’t give my best efforts to a project I’m working on, which is why time to yourself is of such importance.

When was the last time you could afford a break from work? All work and no play makes David a dull boy.

Thanks very much for the kind words.

I really appreciate your unique mentality and your massive ability to extract the the best of everything in the design criteria, and apply it in your work.

I really LOVE your outstanding work, and wish you could give us some hints on how to achieve the best results in the shortest possible time?!
cause I’m going through hard times that I think will take lots of time to be healed!, which leads to me losing concentration and I’m afraid my work is being affected by my inner feelings …
you know, design is all about creativity, and creativity need FRESH MINDS, which’s the thing that I need for the current time! …
how am I supposed to seperate how I feel from my work?
have you gone through such times in which you thought you’re no more able to give the best you have?
do you have any advises for me ?

Thank you very much for the inspiration you offer through your work …

and sorry for my bad english ;-)

The mind-mapping is something I make a point of doing, so I’m not sure why I didn’t show a small sample earlier. Thanks for your thoughts. :)

Adn,

Great how you’ve learned a lot from my blog. I’m very glad to be of help.

I don’t particulary love the logo, but it is clearly an excellent work.

Love your blog. I have learned a lot of things that can’t be learned on a classroom. Thanks!

Adn’s last blog post…Totón Adventures II. El taxista y los pubis de oro (vol. 2)

Just wanted to say I like how you showed your mind map, haven’t seen that in your process before. Nice work on the negative space in 1a, b. I like the idea in #2, but it reminds me more of Hilton and hotels than building companies. I like the final product, I think it will work well on stationery and cars… good work with the mock-ups too (as always!).

Cheers.

I didn’t like the spacing on the upper case example, and found the title case approach to be much tighter / more professional. The weight of each character, regardless of case, can portray solidity. I’m glad you appreciate my website.

I fell in love with your website. All your work are outstanding and the posts that describe the whole process is really useful. You are doing a great great job!

I have a question with this logo: why upper case for H only? Does the small case for the other alphabets convey something? Just curious. I see that you have all caps for the word Hilcon as one of the options in 3 though. Wouldnt all caps indicate more ’solid’ characteristic?

J

I can empathise with describing a ‘logo’ as an illustration. I see it quite often. Thanks for reading.

Amanda,

Your absolutely right. It often needs context before a logo’s effectiveness can be seen. I’m making a point to show new portfolio entries in at least one application. Of course it helps when clients request stationery at the same time, as Hilcon did.

I find that though with logo design - one can’t really appreciate how good a design is until it’s actually being ‘used’.

A company logo design is rarely ‘alone’, so I think you can only really see how effective a design is when it’s in various settings such as stationery, brochures, posters and so on.

That’s why when I design logos for clients I often do a pretend/mock up business card design sitting next to the concept so they can get a ‘feel’ for how it will look when being actually used. I find this aids the decision process.