Haribo Fruity Bears campaign

This print-ad campaign for German confectioner Haribo actually made my mouth water.

Haribo Fruity Bears

Haribo Fruity Bears

Haribo Fruity Bears

The series was designed by students Valentin René Tillian and Michael Wilde at HAW Hamburg.

A nice example of shape as a brand attribute.

Via Design made in Germany.

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  1. At first glance, I had difficulty deciphering what the shapes were until I read the description, but that could be because I just woke up.

  2. I am a huge Haribo fan. The ads definitely make you want gummy bears!

  3. Yummy, the strawberry had me hooked from the moment I set eyes on it! The fruit almost gives the sense that gummy bears are healthy too. :)

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