I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.
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This print-ad campaign for German confectioner Haribo actually made my mouth water.
The series was designed by students Valentin René Tillian and Michael Wilde at HAW Hamburg.
A nice example of shape as a brand attribute.
Via Design made in Germany.
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At first glance, I had difficulty deciphering what the shapes were until I read the description, but that could be because I just woke up.
I am a huge Haribo fan. The ads definitely make you want gummy bears!
Yummy, the strawberry had me hooked from the moment I set eyes on it! The fruit almost gives the sense that gummy bears are healthy too. :)
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