Guinness for Strength
Love these vintage ‘Guinness for Strength’ posters, but don’t think the message would fly nowadays.




Nothing captures that ‘surprise’ moment like a hat off a head.
Please leave a comment if you can help with attribution.
These Guinness TV ads from years gone by are also worth a shout.
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13 appreciated comments on “Guinness for Strength”
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Love them!! :)
What about mental strength — have you ever had a pint of the black stuff on hand whilst designing a logo David?
I can remember back at uni, when I used to design with a mouse in one hand and a bottle of Bud in the other. Don’t know if it was a benefit, though ;)
Great poster designs…
They are just great!
I love the idea of having some humor for each concept.
Thanks for sharing David.
Love the hay and iron crossbeam ones!
Don’t forget about this beaut!
http://deepseanews.com/wp-content/uploads/2010/03/guinnesswhale.jpg
It’s not unheard of to wind the working-day down with a pint, Andrew.
To Arthur.
These are brilliant.
Hey D., your gonna hate me, but one more to play tag with? I really appreciate and envy your content and mind for design. I can’t help but plug into your blog, I first came across you years ago with your big SEO push that was very obvious.
I have tons of work in the industry, specifically poster design, with 3 big clients that are major promoters, sadly the work is most often client driven and packed full of content, to much in most cases sadly. I do have others or indie projects, but in regard to volume I am piggy backing a 30yrs of formulaic client driven desired – ie. large image, name the larger variable typographically and tons of content packed into a “little bitty space”.
http://obeyyourposter.com
The Guinness posters in time and context occur to me perhaps to be something similar, but focused on a message at the time that was proven to sell, rather to be representational of a product?
Maybe today for Redbull or 5hr Energy?
Curious for us to brainstorm in real-time current campaigns in our day and age that are begging the same variable decision making conundrums.
Ethnics in design?
Hello Ron, looking through my archives, it’s clear I was acting upon SEO tips from the blogs I was reading (headline text, URLs, etc.). In some instances I got it horribly wrong (think Google’s penalty).
Regarding ethics, I’ve just received a great-looking handbook from Eileen MacAvery Kane (she joined the chat on my Coca-Cola Conspiracy story). It’s titled, “Ethics: a graphic designer’s field guide,” and it’ll probably prompt a similarly-themed post.
Ill check it out David, thanks. Ron
Nice sellection David. They did used to advertise a lot on the TV over here in the UK but not as much now. These adverts are timeless!
These are fantastic. I have a friend from Ireland who’d attest to the Guinness for strength – though more likely oblivious to the pain.
I love these posters! I’ve got the one with the farmer pulling the horse in the wagon. I’m actually trying to figure out how much it’s worth. I can’t seem to find anything about it.