It's the fifth anniversary of Diageo's Arthur's Day, a promotional event for Guinness. It's getting some stick this week, but that's another thing.

I was over on the D&AD Facebook page and spied these posters for the first time, designed by AMV BBDO about 13 or 14 years back. I think they're a great example of how good ideas don't need embellishment.

Guinness Extra Cold poster

Guinness Extra Cold poster

Guinness Extra Cold poster

Guinness Extra Cold poster

Guinness Extra Cold poster

They won a yellow pencil for "consumer posters" in 2000.