Guinness is an acquired taste, and in my younger youth I’d opt for a fizzy beer. Nowadays, I’m more partial to a pint of black. Here are videos showing 10 Guinness ads from years gone by.
1. Guinness Dreamer
2. Guinness Surfer
3. Guinness Tipping Point
This Guinness ad, named ‘tipping point’, is reported to have cost the stout manufacturer a mere £10,000,000 to produce (USD $15M). Created by AMV BBDO, it drew a lot of comparisons to the more impressive Honda ‘cog’ ad.
4. Guinness Evolution
Cannes Grand Prix TVC winner.
5. Guinness Hands
A short film called hands.
6. Guinness Swimblack
“As a young man Marco won a medal in the Olympics and now each year the villagers gather to watch him race against the pint. It takes 119.5 seconds to pour the perfect pint of GUINNESS® Draught so that’s how long he’s got to swim from a buoy far out in the bay back to shore and sprint to the bar.
“The ad — known as ‘Swimblack’ — was shot on the remote Italian village of Monopoli and used local villagers for the crowd shots. It won the Creative Circle Gold (1999) for Best Editing and a gold in the British Television Advertising Awards (1999) among others.”
7. Guinness Dancing Man
8. Guinness Hurling
“Just one minute of injury time left in a knife-edge hurling match in Ireland and a vicous foul creates a chance. Over the bar and the game is tied, but into the goal and the game is won…”
9. Guinness Tom Crean
10. Guinness Snail Race
“In this lighter execution from the ‘Good Things Come to Those who Wait’ campaign, the snails demonstrate that speed isn’t everything. There’s enjoyment in anticipation.”
Music from Babarabateri / Beny More (with Perez Prado and his orchestra). Agency: AMV BBDO
Pint-for-pint, Guinness Draught actually has fewer calories than most other premium beers and lagers.
- Guinness Draught – 196 calories per pint
- Semi-skimmed milk – 260 calories per pint
- Orange juice – 220 calories per pint
Although Guinness may appear to be black, it is officially a very dark shade of ruby.
Guinness may be unsuitable for a vegetarian diet, as the production process involves the use of isinglass, made from fish. It is used as a fining agent for settling out suspended matter in the vat. The isinglass is retained in the floor of the vat but it is possible that minute quantities might be carried over into the beer.
10 million glasses of Guinness are enjoyed every single day around the world, and 1,883,200,000 pints are sold every year — 1.8 billion!
TV ad quotes and FAQs can be found on the Guinness website.
What’s your favourite Guinness ad? The Surfer, Dreamer, and Swimblack ads are superb, and I don’t consider it a coincidence that all three were directed by Jonathan Glazer — who has also directed music videos for Massive Attack, UNKLE, Blur, Radiohead, and Jamiroquai.
Update: 25 May 2009
Here’s a nice collection of Guinness print ads.