It can make all the difference if your company is on the first page of Google.
If you search for David Airey I’m at the number one spot, but what good is that? No-one’s going to search for my name (except me any my vanity).
People looking locally for the service I offer are going to search for “graphic design Edinburgh” or “Edinburgh graphic designer”. These are the searches I want to rank for.
How can you tell how many people are searching for your keywords?
I want to know just how many people are actually typing “graphic design edinburgh” into a web search engine. This will tell me how many potential clients I’m currently missing out on by not appearing high in the search results.
I entered “graphic design edinburgh” into the keyword suggestion tool (choosing ‘UK’ in the drop-down country list) and discovered the following:
Now I know that an estimated 364 people search every month in the UK for graphic design edinburgh. That’s about 12 people per day, right on my doorstep, that I could potentially attract as a client.
You should copy the URL of the number one search result for your keywords, then paste it into this link popularity tool. That will give you an idea of what you’re up against, as it lists both the page rank of the website and how many inbound links it currently has.
One of my competitors is Graphic Partners (broken link removed, 2014)). I pasted their URL into the link popularity tool and found out the following:
So their website has a Google page rank of 5/10. My current page rank is 4/10 but it was 5/10 before I changed my blog URL, so that’s matchable. Graphic Partners have 102 backlinks to their site. When I ran www.davidairey.com through the link popularity tool I discovered that I have 2,220 backlinks, so that isn’t where I’m falling behind.
I’m no SEO expert, but I know that my anchor text is most likely the cause of not ranking highly.
“The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page.”
Incorrect anchor text use
To visit the graphic design edinburgh website, click here.
Correct anchor text use
Vist the graphic design edinburgh site.
Matt Coddington at Net Business Blog wrote an interesting article titled, “Make money online” is not the only keyword out there (broken link removed, 2014).
What happens if you place your own chosen keywords in the comment name field? E.g. Ben Yoskovitz (although he does so much more) might choose web design canada (there are over 2,000 searches for this per month) or Andy Beard (who likewise offers a lot more) might choose affiliate marketing tip (there are around 1,500 searches for this every month).
What do you do to improve your keyword rankings?
I’ve read that by making certain words in your articles bold, search engines will give them a higher significance.
Andy Beard had this to say when referring to the two most important factors for blog ranking In google blog search:
“This is actually very simple: How fresh your content is, and exact keywords in the title. Without the exact keyword in the title, you are going nowhere fast.”
Read the post.
Is this the same for a normal Google search? Does your title hold the same weight? You’ll notice that I’ve added ‘graphic design edinburgh’ to the title here. I’ve also read, although I couldn’t find where, that the order in which your title words appear has an effect e.g. graphic design edinburgh and keyword search ranking is more effective for my goal than keyword search ranking and graphic design edinburgh. Do you know?