I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

goTeach

goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.

“People should feel that goTeach, whilst being a newcomer in this sector, is a professional service that is encouraging and strong and ambitious (for them) and safe (for schools to advertise and for job seekers to explore opportunities).”
— GOTEACH

It was a requirement that the domain extension be clearly shown in the logotype.

From the notebook

goTeach mind map

Read how using simple mind maps helps my thinking in a free chapter from my first book.

goTeach sketches

Symbol and wordmark

The accompanying symbol identifies the career ladder that goTeach users are actively climbing.

goTeach logo

goTeach logo

goTeach logo

goTeach logo

goTeach logo

goTeach logo

Logo adaptability

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goTeach logo

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goTeach logo

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goTeach book spine

goTeach book cover

goTeach medicine

Client comments

“Thank you for all your good work in creating and refining the goTea.ch logo. It has a ‘presence’ that feels right.

“Thank you also for guiding me throughout the design process. It was educational and illuminating and I very much appreciate the care you took.”
— MICHAEL BRENNAN, GOTEACH

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Other brand identity projects:

Rupp, a traditional Austrian cheese factory established in 1908
LeFLOW, a high-end fashion label in Paris
CampusIT, provides student information management solutions in the UK and Ireland
Virtulos, an all-in-one solution for instant messaging, cloud storage, and micro-payments
Asian Development Bank, dedicated to improving poverty in Asia and the Pacific
Feru, a Moscow-based fashion boutique
Digital Luxury Group, a Geneva-based online marketing agency
Tunelinks, a startup music streaming website
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
TalkTo, a Massachusetts-based “text any business” startup

All featured projects here: design portfolio.