goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.
“People should feel that goTeach, whilst being a newcomer in this sector, is a professional service that is encouraging and strong and ambitious (for them) and safe (for schools to advertise and for job seekers to explore opportunities).”
It was a requirement that the domain extension be clearly shown in the logotype.
From the notebook
Read how using simple mind maps helps my thinking in a free chapter from my first book.
Symbol and wordmark
The accompanying symbol identifies the career ladder that goTeach users are actively climbing.
“Thank you for all your good work in creating and refining the goTea.ch logo/brand identity. It has a ‘presence’ which feels right.
“You have shaken up my thinking for which I am grateful. I had not thought of applying different themes to the logo symbol. It certainly creates a uniqueness that stands out.
“Thank you also for guiding me throughout the design process. It was educational and illuminating and I very much appreciate the care you took.”
— MICHAEL BRENNAN, GOTEACH
Other brand identity projects:
Virtulos, an all-in-one solution for instant messaging, cloud storage, and micro-payments
Asian Development Bank, dedicated to improving poverty in Asia and the Pacific
Feru, a Moscow-based fashion boutique
Digital Luxury Group, a Geneva-based online marketing agency
Tunelinks, a startup music streaming website
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
TalkTo, a Massachusetts-based “text any business” startup
All featured projects here: design portfolio.