goTeach
goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.
“People should feel that goTeach, whilst being a newcomer in this sector, is a professional service that is encouraging and strong and ambitious (for them) and safe (for schools to advertise and for job seekers to explore opportunities).”
— GOTEACH
It was a requirement that the domain extension be clearly shown in the logotype.
From the notebook
Read how using simple mind-maps aids my design process in a free chapter from my book.
Symbol and wordmark
The accompanying symbol identifies the career ladder that goTeach users are actively climbing.
Logo adaptability
Client comments
“Thank you for all your good work in creating and refining the goTea.ch logo/brand identity. It has a ‘presence’ which feels right.
“You have shaken up my thinking for which I am grateful. I had not thought of applying different themes to the logo symbol. It certainly creates a uniqueness that stands out.
“Thank you also for guiding me throughout the design process. It was educational and illuminating and I very much appreciate the care you took.”
— MICHAEL BRENNAN, GOTEACH
Other identity projects
More projects here: design portfolio.
