goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.
“People should feel that goTeach, whilst being a newcomer in this sector, is a professional service that is encouraging and strong and ambitious (for them) and safe (for schools to advertise and for job seekers to explore opportunities).”
It was a requirement that the domain extension be clearly shown in the logotype.
Read how using simple mind maps helps my thinking in a free chapter from my first book.
Symbol and wordmark
The accompanying symbol identifies the career ladder that goTeach users are actively climbing.
“Thank you for all your good work in creating and refining the goTea.ch logo. It has a ‘presence’ that feels right.
“Thank you also for guiding me throughout the design process. It was educational and illuminating and I very much appreciate the care you took.”
— MICHAEL BRENNAN, GOTEACH
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