I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

Ganze

Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.

Ganze surfboard design

My client wanted a “young, funky, and cool” design; one that would work in single colour (helping with print costs on bespoke t-shirt runs). The Ganze wordmark was custom created using the rolling surf as inspiration.

Scalability

Ganze logotype sizing

Ganze logo design

Ganze logo design

Ganze surfboard design

Ganze wetsuit design

Ganze tshirt design

Line break

Other brand identity projects:

Feru, a Moscow-based fashion boutique
Digital Luxury Group, a Geneva-based online marketing agency
Tunelinks, a startup music streaming website
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
TalkTo, a Massachusetts-based “text any business” startup

All featured projects here: design portfolio.