From the reader #8

What nobody tells beginners. A short video (embedded below) made by David Shiyang Liu in three days using Illustrator, After Effects, and the thoughts of Ira Glass. Via @issue.

Italian visual designer Simone Massoni of SketchThisOut sent me his 2012 desk calendar that mixes typography and illustration: chicks & types.

Bickham type

Bickham type

The Ideal Candidate: a website where leading studios share what they’re looking for in a new employee.

A three-year-old girl has begun her career in brand naming.

Upside Down, Left To Right: A Letterpress Film (embedded below), via Type for you.

Paris Shop Signs: From the Ridiculous to the Sublimely Ridiculous, via @goodpeopletweet.

Jacob Sutton’s LED snowboarder — a mesmerisingly stunning video (embedded below).

I love this Food Stuff Flickr set by Laser Bread.

Dark Side of the Doritos
Dark Side of the Doritos

A quote that’s tied to presenting design work, via Quote Vadis.

“Always design a thing by considering it in its next larger context — a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

Previously: From the reader #7

3 responses

  1. Will have to take some time later to go through the videos and links.

    Can’t wait to see Upside Down anymore than I can wait to see Linotype: The Film.

    As for the quote by Eliel Saarinen, “Always design a thing by considering it in its next larger context”, it’s so true for pretty much everything that can be designed.

    Understanding the context in which a design will live can restraint color, shape and function. That is excellent during the design process, because it gives you clear objectives that help make the project measurable and unique. And it can also help immensely in guiding a client as to what works.

    Near the end of a recent Identity project the suggestion arose to add more elements to the design. It also turned out the design was going to be placed on gear and apparel, which had not been mentioned before. By making a few comps of the Identity on the gear (logo, colors, lighting, style), it became clear to everyone that simplicity was an asset and, best of all, everyone smiled and asked when they could have their own gear to wear.

    It was a definitive lesson: Making it easy for others to see the potential in their Identity is both useful and fulfilling.

    hmm… I seem to have gotten carried away there.

  2. LOVED the Upside Down video. As a printer’s wife, it is so neat to see the origin’s of the printed word.
    Press operators all still use those ink paddles and cans, etc, but now the press can produce pages in such large volumes, and so quickly, and the “blanket” that produces the ink to page takes away that “impression” of the letter pressed into the page they describe in the video.
    The artisan’s of the print world. How cool is that!

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