“The more people understand what you’re selling, the more likely they are to buy.” A good short read over on The Writer’s thingamablog.
Cooling Google data centres. A functional extension of the brand palette.
This is a bit of news from earlier in the year, but it’s still brilliant to see recent design graduate Melissa Preston flying the flag for Napier (my old university) by winning a D&AD pencil. Melissa’s packaging design for WLTM Whiskies is below, intended to connect with the female whisky drinker. She made a small mistake by spelling whisky wrong, adding the ‘e’ that’s only associated with Irish and American brands, but great packaging idea all the same.
What makes Subway the top-ranked brand in Siegel+Gale’s 2012 brand simplicity index?
“At one point I was wondering if this was going to become my tomb — if they were going to open the doors and there’s my corpse.”
Two-toned edge colouring. Distinctive.
It’s been quite a while since I watched anything so beautifully produced as this short on Vimeo.
If you have 15 minutes to spare, that’s how you tell a story. Much respect to Davina and her team.
Previously: From the reader #13