In my quest to learn and share the basics of SEO and keyword ranking, I posted a recent article titled: Graphic design Edinburgh and keyword search ranking.
Why so happy?
Well, I’m a graphic designer who isn’t very clued in on search engine optimisation, so to witness such fast results was a nice surprise.
Saying that, my head isn’t in the clouds. I realise that the specific keywords (graphic design edinburgh) aren’t very popular in the grand scheme. But I mentioned in my previous post that there are more than 360 searches per month for that particular phrase. That’s a possible 360 targeted local visits to my site that I was missing out on.
Although many of my clients are outside the UK and Ireland, I love meeting people face-to-face in order to build stronger relationships. So if I can continuously attract more business right on my doorstep, then fantastic.
Just 11 days ago I was nowhere to be seen when searching for specific keywords. Today I’m on the first page of Google at number eight, and on the first page of Yahoo at number six.
How did I do it?
The first thing I did was change my site’s tagline in the WordPress admin (Options >> General). It previously read:
“Reflections from throughout the world of creativity”
I changed it to:
“Graphic design Edinburgh, web design Edinburgh, branding, logo design, advertising and marketing”
Also, I thought that creating the previous article with the words “graphic design edinburgh” in the post heading would help. I made my keywords bold, as I’ve read that search engines place slightly more emphasis on words that have added weight.
You’ll notice that my site footer now contains a link to my homepage, with the keywords Edinburgh graphic designer. Andy Beard suggested that one.
It’s not all rosey however.
One keyword optimisation tactic is to anchor your hyperlink text with choice words.
Some of you will have noticed that recently, with my comments on your own blog, I’ve changed my name from David Airey, Creative Design :: to David Airey, Graphic Design Edinburgh. Now, if you have removed NoFollow from your website comments, every link to your commenter’s sites will count towards your own keyword ranking.
But the crux is that I recently had a conversation with Rob of Yack Yack where he told me:
“A little tip, some people might not take too kindly to anchor texted comments, today I dont mind so much, but just be mindful that others, especially those who are really into this stuff, might take it to be a little cheeky.”
The last thing I want is to come across as cheeky or only out for personal gain so thanks for pointing that out, Rob. I hope I haven’t rubbed anyone up the wrong way.
Speaking of Rob, he recently wrote a great article titled: Link tips – are you linking to your friends in a useful way? Worth a read.
How do I rank within UK pages?
Here’s one of the many things I haven’t yet learnt how to do, and that’s rank for my chosen keywords when searching pages from the UK.
When I search ‘the Web’ via Google, i.e., no specific country or region, at the time of writing I appear on the first page of results.
However, when I set the check-box to search pages from the UK, I’m not even in the top 20 pages. That’s not so good. I own both www.davidairey.com and www.davidairey.co.uk.
Do you know anything about this?
It’s important to have a range of keywords or phrases that you rank for, so perhaps I can make a dent with graphic design scotland or web design edinburgh in the near future.
For more on search engine optimisation and keyword ranking take a look at these articles from people who really know their stuff:
- Secret way to rank No1 for any keyword Guaranteed! by Cornwall SEO
- The Secret to Ranking at the Search Engines (that’s really no secret at all) by SEOmoz
- Five Link Development Experts: A Group Interview by Sugarrae via Maki at Dosh Dosh