With the aim of helping potential clients, here are answers to questions you might have.
FAQs about hiring me
Click a question to jump down the page.
- What exactly do you sell?
- How much does it cost to work with you?
- Such and such charges less. Can you match them?
- How long will the project take to complete?
- Can you start right away?
- What does the process involve?
- What exactly do I receive during the course of the project?
- Can you make my design look like this?
- You’re in a different country from me. Will this affect things?
- Can you help with commercial printing?
- How do you accept payment?
- Will you use current trends for my design?
- Can you recommend other graphic designers?
What exactly do you sell?
I sell identity design that differentiates from the competition. The work I create helps my clients move closer to their goals, and although difficult to measure, the aim is to boost client profits through improved attraction and retention of ideal customer bases.
I’ve listed a range of specific deliverables here.
How much does it cost to work with you?
It varies depending on the needs of each client, and I’m happy to provide a quote when I learn about those needs.
Think of brand identity design as an investment. It’s a venture that when combined with a great product or service will pay off year upon year for the entire life of a business.
If you understand how profitable good design can be, it’d be a pleasure to talk.
Such and such charges less. Can you match them?
No. Design isn’t a commodity.
“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”
Just as the client chooses the designer, the designer also chooses the client. It’s up to the designer to work with those who value the service provided. Read what past clients had to say about working with me.
How long will the project take to complete?
Time frames vary from three weeks to three months or more, generally dependent on deliverables.
Can you start right away?
It’s possible. My focus is always on current clients, and I don’t work on more than two projects at a time. That’s good news for those who hire me.
What does the process involve?
Here’s a brief overview.
What exactly do I receive during the course of the project?
After project specifics are finalised, and I’ve asked all the questions I need to, clients will usually receive a PDF presentation showcasing effective brand identity options. The designs are shown in a variety of contexts to visualise how the identity adapts and flexes across different touchpoints.
When everyone’s happy, all necessary artwork is supplied in original formats with full ownership.
Can you make my design look similar to this?
That’d be easy, but is it really a good idea to fit in? It’s more difficult, but ultimately much more rewarding, if the design sets a company apart.
You’re in a different country from me. Will this affect things?
The majority of my clients are overseas. This hasn’t adversely affected any of my projects, and as much as I enjoy meeting face-to-face, I’ve found that talking on the phone, Skype, and through email can save everyone considerable time that would otherwise be spent travelling to and from meetings.
Can you help with commercial printing?
I’ve dealt with print companies around the world, and I’m more than happy to offer money-saving advice. Here’s a primer: 12 money-saving questions to ask before printing your promotional material. The comment thread is also worth a read.
How do you accept payment?
With most projects I request a 50% downpayment prior to scheduling the work. This is payable by via bank transfer (other options considered upon request). The remaining 50% is payable upon completion of the project, prior to supply of original artwork.
Will you use current trends for my design?
It’s unfair to have clients returning after a couple of years when their identity is out-of-date. The work I create is intended to endure — not to look trendy.
Can you recommend other graphic designers?
If you can tell me what your budget is, it’s possible I can point you in the right direction, but if you aren’t sure, here’s a broad resource that might be of some use: Where to find the right designer.
Drop me a message with any questions you might have.