1. What do you sell?
  2. How much does it cost to work with you?
  3. Such and such charges less. Can you match them?
  4. How long will the project take to complete?
  5. Can you start now?
  6. What does the process involve?
  7. What exactly do I receive during the course of the project?
  8. Can you make my design look like this?
  9. You’re in a different country from me. Will this affect things?
  10. Can you help with printing?
  11. How do you accept payment?
  12. Can you recommend other graphic designers?

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What do you sell?

Brand identity design. I’m hired to give businesses a distinctive, enduring visual appearance — one that differentiates from the competition and brings clients closer to their goals. 15 years experience in the design profession (10 dealing specifically in brand identity design) helps me to increase client profits through better attraction and retention of their ideal customers.

A brand’s visual identity is an investment that when combined with a great product or service will pay off year after year.

I’ve listed a range of deliverables here.

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How much does it cost to work with you?

It varies depending on what’s needed. I’m happy to send a quote or give a ballpark when I know more specifics.

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Such and such charges less. Can you match them?

No. Design isn’t a commodity.

“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”

In the same way that clients choose their designers, designers choose their clients. It’s up to the designer to work with those who are the best match for their skills.

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How long will the project take to complete?

Time frames generally vary from three weeks to three months depending on deliverables.

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Can you start now?

Possibly. My focus is always on current clients, and I won’t work on more than two projects at a time. That’s good news for those who hire me — they get a lot more of my time and attention.

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What does the process involve?

There’s a brief overview on this page.

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What exactly do I get during a project?

After I’ve asked questions, done my research, and drafted a design brief, clients play an important role in deciding what direction the identity will take. I’ll come up with a variety of appropriate ideas, they’ll be narrowed down to the strongest possible options, before ultimately I prepare and send a PDF presentation showing the best designs in a variety of relevant contexts (on signage, clothing, business cards, etc.).

Feedback is taken on board, possible revisions are made, and when everyone’s excited at the result, artwork is supplied in original formats along with full ownership.

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Can you make my design look similar to this?

That’d be easy, but is it really a good idea to fit in? It’s more difficult, but ultimately much more rewarding, if the design sets a company apart.

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You’re in a different country from me. Will this affect things?

The majority of my clients are overseas. As much as I enjoy meeting face-to-face, I’ve found that talking on the phone, through video calls, and communicating by email can save everyone a lot of time that would otherwise be spent travelling.

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Can you help with printing?

I’ve dealt with print companies around the world and I’m happy to offer moneysaving advice. Here’s a quick primer: Questions to ask before printing your promotional material. The comment thread is useful, too (thanks readers).

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How do you accept payment?

With most projects I ask for a 50 percent downpayment by bank transfer before scheduling the work. The remaining 50 percent is paid on completion and just before I send original artwork.

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Can you recommend other graphic designers?

I’m always happy to recommend others. Tell me what you need, and what your budget is. In the meantime, here’s a broad resource that might help with the search: Where to find the right designer.

Thank you

Drop me a message with any other questions.