4 Phases of Internet Marketing FREE report
A few weeks ago I had the pleasure of meeting David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd. David has just launched The 4 Phases of Internet Marketing, and to celebrate the launch, he’s offering you a free 61 page PDF report, providing an insightful overview of Internet marketing.
The report is aimed at marketing managers, business leaders and entrepreneurs, so if you’re one of those people, this is a treat.
For my personal summary of each section, read on:
Phase 1 – Website Structure
David talks about page titles, alt tags, and meta descriptions (not so important for search engine algorithms, but rather in persuading people to visit your site having found it in search engine results). Also discussed is URL formatting, link structures, “nofollow” tags and more.
Phase 2 – Automation & Launch
WordPress is covered here, as well as RSS feeds and why you should use FeedBurner. David goes on to list his favourite WordPress Plugins to harness your blog’s potential. There are two useful ones that I wasn’t familiar with, although some of the others were previously installed here and I’ve since removed them, so I’m not in full agreement.
Phase 3 – Broaden Your Base
Article submission sites and best-practice for submissions are discussed. Personally, I’ve not made much use of these resources, but perhaps I’m missing a trick. So much to do, so little time. Have you tried utilising article submission sites?
Phase 4 – Broaden Your Horizon
Did you know that approximately 10 of the top 100 websites in the world are now video-based? You did? Oh. Just me then. Video marketing is something I often think about, yet simply don’t get around to it. I’d love to publish a few video podcasts to give you more of an insight into who I am. Nate Whitehill recently did this very effectively, and after watching his first few attempts I felt I knew him (and business partner, Josh) much better than before. Darren Rowse is another who makes a success of it. In this, the last of the four phases, David talks about editing, saving and uploading your video, and recommends not simply using YouTube. There are many other avenues to explore.
Inside each of the four sections, you’ll find a case study appropriate for the Internet marketing method being discussed, which is helpful.
Here’s a short YouTube video (lasting 4 minutes) featuring David Bain himself, as he details what to expect inside the report:
Click here to pick up your FREE report
So, if Internet marketing is of interest to you, get your free 61-page report on The 4 Phases of Internet Marketing now.
Your feedback
I’d love to know what you think of the PDF report, and feel free to comment on David’s funky microphone headset too. It’s not often I see one of those in a video podcast.
Thanks very much, David, for offering us your report, and best of luck with your new site launch.
Related posts
17 appreciated comments on “4 Phases of Internet Marketing FREE report”
Anything to add?
All comments are moderated so you may experience a short delay before yours appears. Comments should be respectful of other voices in the discussion, and I reserve the right to edit or delete comments at my discretion.
Please use your real name. Keywords will be removed.
Thanks for sharing this with us. I think it will make good reading.
Hmm, video advertising, that is a lot of effort for small blogs don’t you believe? It could work successfully for larger blogs as more people will have time and interest however for smaller blogs, how many video views would you actually get? I suppose there is only one way to find out.
I will have a look at the PDF report tonight, thanks for bringing it to our attention.
ps. Nice headset… looks like you could eat the end of the mic if you got hungry, it’s close enough!
Hi David,
Thanks for highlighting this pdf now available….will get a chance to read it on a day off tomorrow.
I have used article directory websites, solely for SEO purposes though. The article gets submitted to several sites and seems to get passed along to many others. You can create backlinks in some of your articles (depends which website you use) and this gives you a large number of fresh link juice from content related pages on article directories.
After submitting a few articles recently, my website hits (not the current one, another one we’ve had for about 2 years) jumped to the top three for some search terms on Google that we were targetting with the articles.
However, if you are going to start doing articles, time is much better spent on creating press releases and sending them out thru prweb.com and openpr.com etc…..cost around $100 – $200 to buy the package that lets you send out a press release with backlinks in it with anchor text. This is a huge SEO help and you will see immediate improvement in your efforts online.
Thanks David. I will read it today itself.
Ok downloading now!
btw what were the Plugins?
I downloaded the report, and look forward to giving it a read tonight! Thanks for sharing this with the rest of us.
Jacob,
The reason I’ve thought about creating a video podcast is to help people get more of an insight into me as a person (my demeanor, how I communicate, my accent and personality etc.). It’s not often I get the opportunity to meet clients face-to-face, and I believe a short video introduction would help build rapport.
Brian,
Thanks for the insight into article submission and PR websites. I’ve heard other people say good things about PRweb, so will definitely give it a look.
Razvan, Niyaz, dekomount,
You’re very welcome. I hope you find something of personal interest in David’s report.
Jermayn,
The two plugins I was in disagreement about are ‘MyAvatars’ and ‘Popular Articles’ (the second might be called something slightly different).
Of course, I was an advocate of MyAvatars until very recently, but changed my mind after some usability issues here.
Rather than use a plugin for your most popular articles, I think it’s much better to hand pick them. For instance, the articles here with the most comments or most views aren’t the ones that I think possible design clients should spend their limited time reading.
This could be timely.
Now that my site resdesign has crested the critical stage I’ve been spending an increasing amount of time reseaching ways to market my site (outside of normal paid advertising campaigns).
It’s somewhat harder for an online store as opposed to a straight blog, but hopefully there’s a gem or two that could be an asset.
When I referred to ‘small blogs’ I meant ones with very low subscriber numbers, larger sites such as yours ,of course, have more benefit. But in saying that, it wouldn’t hurt at all for smaller blogs to video cast that’s for sure.
I downloaded the report and gave it a read.
Lots of stuff I already knew – but the one gem was the Tube Mogul site for central video releases. Going to be exploring that option very soon with the help of a videographer friend of mine.
Regan’s last blog post..vintage Leslie 122 speaker for sale
Regan,
I’m not surprised you were familiar with much of what David included, given your blog background, so I’m glad there was a gem tucked away in there for you. It’d be great if you let me know how you get on.
Nice just downloaded this and can’t wait to read it! I recently wrote an ebook on a specific form of internet marketing (see link) and am curious to see what this will contain that I didn’t already know.
Interesting PDF. My experience of article submission hasn’t been as successful as Brian’s. I submitted a few articles to sites such as EzineArticles and ArticlesBase. The traffic I got from them is minimal even though they do get passed around to other articles’ sites. The link juice may have been there but I found I could not specify the anchor text in the link back to my site. If the article’s the same as one of my blog articles I worry about duplicate content and if it’s a brand new article I think, what a waste, that could’ve gone on my blog!
It’s something that is often listed as a good SEO/backlink practice but I can’t seem to get it to work either!
Jim,
I hope you learnt something new from David’s ebook.
Rob,
It’d definitely be good to know just how worthwhile the link juice might be. For me, duplicate content is a grey area. I’m not too clued in on the workings.
Thanks for sharing that link to his eBook. its pretty in depth but it seems lot of this can now be automated with smarter content robots out there making article submission so much more of a breeze, especially if you are looking at monetizing your blog, but definitely worth a read though with some valuable tips inside.
Hey David, I’m new to your site but I’m glad I found it. Thanks a lot for this report, I’m downloading now and I’m looking forward to reading. :)
JayStar,
Glad you found the report worthwhile.
Josh,
Welcome! Nice to have you around and viewing a couple of my articles.