A few weeks ago I had the pleasure of meeting David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd. David has just launched The 4 Phases of Internet Marketing, and to celebrate the launch, he’s offering you a free 61 page PDF report, providing an insightful overview of Internet marketing.
The report is aimed at marketing managers, business leaders and entrepreneurs, so if you’re one of those people, this is a treat.
For my personal summary of each section, read on:
Phase 1 – Website Structure
David talks about page titles, alt tags, and meta descriptions (not so important for search engine algorithms, but rather in persuading people to visit your site having found it in search engine results). Also discussed is URL formatting, link structures, “nofollow” tags and more.
Phase 2 – Automation & Launch
WordPress is covered here, as well as RSS feeds and why you should use FeedBurner. David goes on to list his favourite WordPress Plugins to harness your blog’s potential. There are two useful ones that I wasn’t familiar with, although some of the others were previously installed here and I’ve since removed them, so I’m not in full agreement.
Phase 3 – Broaden Your Base
Article submission sites and best-practice for submissions are discussed. Personally, I’ve not made much use of these resources, but perhaps I’m missing a trick. So much to do, so little time. Have you tried utilising article submission sites?
Phase 4 – Broaden Your Horizon
Did you know that approximately 10 of the top 100 websites in the world are now video-based? You did? Oh. Just me then. Video marketing is something I often think about, yet simply don’t get around to it. I’d love to publish a few video podcasts to give you more of an insight into who I am. Nate Whitehill recently did this very effectively, and after watching his first few attempts I felt I knew him (and business partner, Josh) much better than before. Darren Rowse is another who makes a success of it. In this, the last of the four phases, David talks about editing, saving and uploading your video, and recommends not simply using YouTube. There are many other avenues to explore.
Inside each of the four sections, you’ll find a case study appropriate for the Internet marketing method being discussed, which is helpful.
Here’s a short YouTube video (lasting 4 minutes) featuring David Bain himself, as he details what to expect inside the report:
So, if Internet marketing is of interest to you, get your free 61-page report on The 4 Phases of Internet Marketing now.
I’d love to know what you think of the PDF report, and feel free to comment on David’s funky microphone headset too. It’s not often I see one of those in a video podcast.
Thanks very much, David, for offering us your report, and best of luck with your new site launch.