Comments on: FAB Creative Excellence Awards

By: David Airey

David Airey — Mon, 09 Mar 2009 16:13:40 +0000

Oops. I’ve been ignoring you (not on purpose). Glad you enjoyed the inspiration!

Ian,

The first ad shows a cow’s head. See it’s eye towards the top-left? It’s one of my favourites from the selection (along with Heinz).

By: Ian

Ian — Sun, 08 Mar 2009 23:12:39 +0000

I am the only one not getting the first ad? I didn’t see it before and I don’t get what exactly is the trick about it. Suggesting the lack of real milk by having it all spilled on the floor? Suggesting the cow’s black and white “fur” (I think I see an udder too..)? I don’t see where’s the wow in it. Maybe there’s no wow at all :)

I’m loving Kneady’s Sweet Bread, Heinz, Extra, Guiness and Waitrose Honey. I least like the Pepsi ad and I don’t see any innovation in Coca Cola’s very well known and probably awarded packaging..
Thanks for the share!

By: Matt Fouty

Matt Fouty — Sat, 28 Feb 2009 01:02:00 +0000

I love the Heinz ad with the sliced tomato. And the Coca-Cola can is just strikingly perfect. I really hope they never change that logo (ahem … Pepsi?).

By: David Morin

David Morin — Fri, 27 Feb 2009 18:51:31 +0000

Wow, very inspirational. This is creativity at work. I see the spirits and influences from the grand masters of our times such as David Ogilvy’s, Leo Burnett and immortal beloved Paul Arden.

Cheers!

By: Szabi

Szabi — Fri, 27 Feb 2009 17:27:33 +0000

Thanks David. Extra, Heinz and Pepsi are brilliant.

By: Dainis Graveris

Dainis Graveris — Fri, 27 Feb 2009 13:13:34 +0000

That heinz ketchup advertisement concept is great :) unbelievable imagination!

By: Amelia Vargo

Amelia Vargo — Fri, 27 Feb 2009 12:19:48 +0000

I love the lactofree one – I actually sat up and stared at it when I first saw it on TV (normally I change channels as soon as ads come on). I think the concept is wonderful. I love the simplicity of it.

The chewing gum one I needed to work out (but actually I think that is better because it engages your mind – which means you remember it better) I think it is really clever, but again the simplicity is really refreshing.

Thanks for posting these, it’s great to see what other creatives are doing.

By: John Lepp

John Lepp — Fri, 27 Feb 2009 02:53:44 +0000

Thank God – thanks Tracey… I was starting to think that the only thing in advertising that mattered was a clever visual.

By: Tracey Grady

Tracey Grady — Fri, 27 Feb 2009 02:49:34 +0000

I’m going to add my nod for the Guiness entry – both clever and beautifully done. I also like the simplicity and subtlety of the Extra entry. I agree with John Lepp’s comment (above) – it’s most important in advertising to communicate a strong message which resonates immediately with the target audience.

By: Chris

Chris — Thu, 26 Feb 2009 20:58:49 +0000

Thank you David. Some terrific work here.

I happen to know The FAB Awards and it is a very highly respected programme – rated highly by clients and the creative community alike.

Thank you for sharing.