FAB Creative Excellence Awards
There are just two days left to enter 2009′s FAB Awards (Food and Beverage Creative Excellence Awards). Now in its 11th year, the FAB Awards has taken entries from clients and agencies in over 60 countries around the world. Here are some of my favourites from 2008.
“The only international Food and Beverage Awards, recognizing creative excellence in the Media: Integrated Campaign, Digital Media, Print, Packaging Design, Press, Poster, Radio, TV / Cinema, Radio, Direct Marketing, Sales Promotion.”
Lactofree (health foods and dairy products)
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Entrant: Arla Foods, Spilt Milk Snout
Client: Lactofree
Kneady’s Sweet Bread (baking and sweet foods)
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Entrant: McCann Erickson India, Sweet Bread
Client: Kneady’s Bakery
Heinz Ketchup (savoury foods)
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Entrant: McCann Erickson London, Sliced Bottle
Client: HJ Heinz
Pepsi (non-alcoholic drinks)
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Entrant: BBDO Duesseldorf, Dare For More
Client: Pepsi
Food Market, Harvey Nichols (the retailers)
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Entrant: DDB London, Food Market
Client: Harvey Nichols
Iams (pet foods)
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Entrant: Saatchi & Saatchi France, Iams
Client: Iams Pet Food
Guinness (alcoholic drinks)
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Entrant: BBDO New York, City
Client: Guinness
This Water (non-alcoholic drinks)
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Entrant: Pearlfisher London, Innocent Drinks
Client: This Water
Extra (confectionery and snacks)
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Entrant: BBDO Duesseldorf, Toothbrush
Client: Wrigley
Waitrose Honey (baking and sweet foods)
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Entrant: Turner Duckworth, Honey Bee
Client: Waitrose Ltd
Pepsi (non-alcoholic drinks)
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Entrant: BBDO New York, Pepsi
Client: Pepsi
Coca Cola (non-alcoholic drinks)
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Entrant: Turner Duckworth, Coca-Cola Classic Packaging
Client: The Coca-Cola Company
Some great ideas, don’t you think?
All of the 2008 winners and nominees are featured in this FAB Awards PDF (have patience — it’s 47MB in size).
If you’re a designer, or know of someone who should enter, you can check eligibility for the 2009 FAB Awards here.
More creative advertising shown previously from The Chip Shop Awards.
Related posts on David Airey dot com
20 appreciated comments on “FAB Creative Excellence Awards”
What are your thoughts?
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I sway between loving and hating advertising.. but the Heinz and Extra ads make it hard to hate it. Not the most original ideas (I’m sure I’ve seen similar ads to both before) so well executed.
The honey packaging is also great — still love it after seeing it around the net a while back..
Will have to explore the PDF you linked to too — thanks for sharing :)
Sometimes you can’t help but hate advertising but when you see stuff like this you fall in love with it.
I’m loving the Heinz ketchup one!
I’m a designer but I’m not an advertising hater! I love advertising for its concepts and often think it’s an area in which I’d like to work. I think some of the strongest conceptual ideas often come in the form of advertising. The Guinness ad is so simple but it’s genius!
Love the contrast of clean type and sketchy illustrations on ‘this water’. I think the Coca Cola redesign works great, not so sure if Pepsis attempts to do the same last year were as successful – http://www.thedieline.com/blog/2008/10/what-is-pepsi-t.html
Going on a bit of a tangent here but I guess like a logo redesign, a packaging redesign project is very interesting to look at. Especially if the new design is viewed as a step down, Tropicana comes to mind. I wonder David, do you approach redesigns in a different way to approaching a fresh design? As a whole, are the processes for each quite similar?
Nice selection David, enjoyed it!
Thanks David. My favourite ads, logos, visuals are the one’s that always contain a bit of a “aha”. It’s a reward to those who actually take the moment to look at the design. (My favs here are Guinness and Pepsi Bike rack ads). BUT – as someone who has looked at more junior portfolios than I care to remember – advertising and communication is more than a clever visual and logo. That’s not advertising. As I write on my blog, communicating a message that resonates to the audience and gets them to do something is much harder than a nicely photoshopped picture with a logo.
Coke FTW (you can bet Pepsi’s new logo won’t be getting any awards).
Why can’t all ads be as creative?! Love the Heinz ad. Thanks for the PDF link, still downloading ;)
Oh My God..
Guinness by BBDO New York, City. First i didn’t get it but after few seconds then i realized its like a glass of whiskey dark heavy at the bottom and light white gas on top with all those bubbles inside it in form of city light. Truly amazing.
Pepsi’s new logo is so bad. I think the comments on the article that Gráinne linked to say it all.
I think the Guinness ad is superb. It would have been cool if they had burned the sides a little to make it more like a 3D class, because don’t they normally pour it in a long, slender glass with a wide top? I love that honey logo as well.
Some great examples there, particularly Lactofree and Guinness, so simple and effective, great stuff.
WOW, some of the ideas here are excellent, great post David.
Thank you David. Some terrific work here.
I happen to know The FAB Awards and it is a very highly respected programme – rated highly by clients and the creative community alike.
Thank you for sharing.
I’m going to add my nod for the Guiness entry – both clever and beautifully done. I also like the simplicity and subtlety of the Extra entry. I agree with John Lepp’s comment (above) – it’s most important in advertising to communicate a strong message which resonates immediately with the target audience.
Thank God – thanks Tracey… I was starting to think that the only thing in advertising that mattered was a clever visual.
I love the lactofree one – I actually sat up and stared at it when I first saw it on TV (normally I change channels as soon as ads come on). I think the concept is wonderful. I love the simplicity of it.
The chewing gum one I needed to work out (but actually I think that is better because it engages your mind – which means you remember it better) I think it is really clever, but again the simplicity is really refreshing.
Thanks for posting these, it’s great to see what other creatives are doing.
That heinz ketchup advertisement concept is great :) unbelievable imagination!
Thanks David. Extra, Heinz and Pepsi are brilliant.
Wow, very inspirational. This is creativity at work. I see the spirits and influences from the grand masters of our times such as David Ogilvy’s, Leo Burnett and immortal beloved Paul Arden.
Cheers!
I love the Heinz ad with the sliced tomato. And the Coca-Cola can is just strikingly perfect. I really hope they never change that logo (ahem … Pepsi?).
I am the only one not getting the first ad? I didn’t see it before and I don’t get what exactly is the trick about it. Suggesting the lack of real milk by having it all spilled on the floor? Suggesting the cow’s black and white “fur” (I think I see an udder too..)? I don’t see where’s the wow in it. Maybe there’s no wow at all :)
I’m loving Kneady’s Sweet Bread, Heinz, Extra, Guiness and Waitrose Honey. I least like the Pepsi ad and I don’t see any innovation in Coca Cola’s very well known and probably awarded packaging..
Thanks for the share!
Oops. I’ve been ignoring you (not on purpose). Glad you enjoyed the inspiration!
Ian,
The first ad shows a cow’s head. See it’s eye towards the top-left? It’s one of my favourites from the selection (along with Heinz).