Comments on: Ecometrica brand identity design

By: David Airey

David Airey — Tue, 14 Sep 2010 16:16:31 +0000

Hello Michael, you’re very welcome. The image above is a black-and-white scan, but I often highlight important words. Sketches sometimes happen beforehand, but I usually wait until I have some ammo.

By: Michael

Michael — Sat, 11 Sep 2010 06:37:17 +0000

Hi David,

Thanks for sharing this and for sharing the system you follow. Having a system takes the thinking out of the design process and allows us to think (if you know what I mean).

I have a question for you about the way you use the Mind Maps. In the free chapter of your book that you have on your site you share a number of your mind maps.

I notice they are drawn in a single color and have no images on them. I know you start looking at the sketches later on but I wonder whether you had ever considered doing your mind maps in color and adding some little sketches at that stage.

Speaking from a mind mapping purists perspective, doing that will stimulate more of your brain and can only enhance the creativity and association work you are doing at that stage in your process.

I wonder whether it was a conscious decision of yours not to or whether you had just not considered it as an option?

Regards

Michael

By: David Airey

David Airey — Thu, 09 Jul 2009 18:34:28 +0000

It helps me focus on keywords around a specific topic, Oscar, leading me in directions I may not have otherwise considered. All the best.

By: Oscar

Oscar — Wed, 08 Jul 2009 14:57:44 +0000

Hello.

Great work David, always read about your articles, those are very good. Let me ask you. What is the reason you use the midmapping to conceptualize your logo designs. I’m a Graphic Designer from Colombia and I would like to know how to maximise my work in the process like Designer.

By: swapni

swapni — Tue, 02 Jun 2009 18:47:45 +0000

wow… esp love the mind mapping method… got to learn so much more than just designing a logo….

By: ashkan

ashkan — Wed, 01 Apr 2009 10:15:29 +0000

good job man

By: David Airey

David Airey — Wed, 04 Feb 2009 21:44:33 +0000

No worries at all, Luke. Similarities are bound to occur with simple logos.

By: Luke Burford

Luke Burford — Wed, 04 Feb 2009 21:32:20 +0000

Hi David,
Thanks for sharing your working methods, it’s very instructive for me, working as a web designer but inevitable asked to ‘come up with a logo’. As pointed out by Yury above, it seems with simplicity comes the problem of potential repetition; I was asked by a client to come with a logo for japanwordservices.com as a result of our mutual ideas and discussion ended up with a very similar result to #2.
Before I read this post, I swear!

By: Matt Fouty

Matt Fouty — Mon, 05 Jan 2009 18:08:04 +0000

Thanks David,

I’m thinking I need to start doing that. I know if I were seeking a designer, testimonials would be very encouraging.

By: David Airey

David Airey — Mon, 05 Jan 2009 08:55:31 +0000

That’s right, Matt, I do ask for testimonials at the end of the project, once I’m fairly sure I can do no more to help. It’s straightforward, “Would you mind offering a few thoughts on our working relationship?”

I hope that helps.