“Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.”
For this latest experiment in the Real Beauty campaign, Dove and Ogilvy hired Gil Zamora, an FBI-trained forensic artist, to sketch women two ways: the first in their own words, the second in the words of a stranger.
The resulting three-minute video was uploaded to YouTube on Sunday (embedded below).
It’s a powerful message.
Via lots of people, and Adweek.
Related, from the archives: The twisted reality of fashion advertising.
Update: 18 April 2013
Another from the archives that I forgot about: The hypocrisy of Unilever advertising.