“If cities were smarter, then life in cities would be better. That’s why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function.”
Great idea. A bit like this from last month.
Via @issue (and, after neglecting my feed reader for five days, quite a few others too).
Ogilvy & Mather France
Chief creative officer: Chris Garbutt
Executive creative director: Susan Westre
Art director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Concept: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes