Comments on: Do you follow logo design trends?

By: Steve Morris

Steve Morris — Wed, 18 Feb 2009 23:34:09 +0000

Design seems to be a regurgitation of ideas with your own spin , with logo design is there any originality, and if you did do something totally original would it be accepted in the main stream anyway.

By: David Airey

David Airey — Sun, 28 Sep 2008 09:36:56 +0000

I agree, Donald. Trends do help enable us to set ourselves apart. I hope you’re well.

By: Donald

Donald — Sat, 27 Sep 2008 00:14:01 +0000

Personally, I think trends make it easier to set yourself apart. I find that my more worldly clients know exactly what trend they don’t want. In the pursuit of the “quickfix”, designers may forget to innovate/elevate their source of inspiration. In my opinion, this is why trends have a time limit and originality is perpetual.

By: David Airey

David Airey — Thu, 03 Apr 2008 19:21:35 +0000

Marcin,

Thanks very much for commenting.

Alan,

I completely agree. Better to lead than follow.

In saying that, I also believe you must first follow before you can lead.

By: Alan

Alan — Sat, 15 Mar 2008 21:35:43 +0000

I agree we can all be influenced by logo trends, but don’t believe you have to follow them. How did these trends start in the first place…? Someone tried something different and the rest followed. It all depends if you’re the innovator or the follower. Personally, I think the innovator is the best position to be in.

By: Marcin

Marcin — Sun, 13 Jan 2008 23:14:02 +0000

I must say, that i hate trends in logo. I’m trying to walk my own way in logodesign. For the first, i use my head, empty sheet of paper and pencil ;) when i see a trends’n’stuff (like gradients etc.) in logo, without any deeper idea, i see that this design is very poor. Good logo is an idea and black color! Nothin’ more…

By: David Airey

David Airey — Thu, 15 Nov 2007 16:27:36 +0000

Miroslav,

Whether you believe in trends or not, it’s important to at least acknowledge them, and to know that other people place value in them (whether that’s right or wrong).

I agree that a simple logo isn’t going to be effective unless used wisely. It’s only one part of a brand.

By: Miroslav /Prague

Miroslav /Prague — Thu, 15 Nov 2007 16:21:43 +0000

Everybody has own style, when u look at the Saul Bass’s posters, when u listen to U2, when u watch Inarritu Gonzales movies, Gaugain or Mondrian paintings. You r distinguished by our style. And that is the deal. U can create nice logo, but it has to work with corporate identity guidelines. Logo is one thing, but match it all in identity and be unique, that is not that easy. I don’t beleive in trends, I beleive in vision, practical use and no balance in relation logo vs customer. Represent it truly

By: Acopic Web Design

Acopic Web Design — Wed, 03 Oct 2007 20:17:53 +0000

I think design trends are always at the back of your mind. The subconscious mind is a powerful thing!!

By: David Airey :: Graphic Designer

David Airey :: Graphic Designer — Wed, 03 Oct 2007 09:45:56 +0000

Nice one, Paul.

Ken,

It’s what keep me in the field, the creative expression.

Toni,

More of a coincidence really, but a good one!