Headquartered in Geneva, Switzerland, and previously named IC-Agency, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).
“Over the years, IC-Agency has made its mark as a key player in digital marketing for luxury brands. With the ambition of continuing to partner with the world’s top luxury brands, the company is developing strategic partnerships in Asia, America and the Middle East, and is now taking on its new corporate identity: Digital Luxury Group.”
It was up to me to create the new identity.
The initial stages of the design process involved discussing expectations and developing the brief before researching DLG and its competitors.
Project deliverables included a brandmark that allowed for sub-brand extensions, corporate colours, PowerPoint template, stationery design, and an in-house font recommendation for all marketing collateral.
From the notebook
The following images are from the PDF supplied to my client. Two subtly different options were presented.
Upon acceptance of option two I completed the project with a PowerPoint template and stationery.
Office plaque photo courtesy of DLG
“We have been very impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”
— DAVID SADIGH, FOUNDER & CEO
View the Digital Luxury Group website.
Visit my portfolio for more projects.