Headquartered in Geneva, Switzerland, and previously named IC-Agency, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).
“Over the years, IC-Agency has made its mark as a key player in digital marketing for luxury brands. With the ambition of continuing to partner with the world’s top luxury brands, the company is developing strategic partnerships in Asia, America and the Middle East, and is now taking on its new corporate identity: Digital Luxury Group.”
I was tasked with creating the company’s new identity.
The initial stages of the design process involved discussing expectations and developing the brief before researching DLG and its competitors.
From the notebook
Project deliverables included a brandmark that allowed for sub-brand extensions, corporate colours, a PowerPoint template, stationery design, and a font recommendation for all marketing collateral.
The following images were lifted directly from the PDF document supplied to my client. Two subtly different options were presented.
Upon acceptance of option two I completed the project with a PowerPoint template and stationery.
Office plaque photo courtesy of DLG
“We have been very much impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”
— DAVID SADIGH, FOUNDER & CEO
View the DLG website: Digital Luxury Group.
Other brand identity projects:
Asian Development Bank, dedicated to improving poverty in Asia and the Pacific
Feru, a Moscow-based fashion boutique
Tunelinks, a startup music streaming website
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
TalkTo, a Massachusetts-based “text any business” startup
All featured projects here: design portfolio.