David Airey is an independent graphic designer working with companies of all sizes since 2005.

Digital Luxury Group

Headquartered in Geneva, Switzerland, and previously named IC-Agency, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).

DLG identity design

“Over the years, IC-Agency has made its mark as a key player in digital marketing for luxury brands. With the ambition of continuing to partner with the world’s top luxury brands, the company is developing strategic partnerships in Asia, America and the Middle East, and is now taking on its new corporate identity: Digital Luxury Group.”

It was up to me to create the company’s new identity.

The initial stages of the design process involved discussing expectations and developing the brief before researching DLG and its competitors.

Project deliverables included a brandmark that allowed for sub-brand extensions, corporate colours, PowerPoint template, stationery design, and an in-house font recommendation for all marketing collateral.

DLG notes
From the notebook

The following images are from the PDF supplied to my client. Two subtly different options were presented.

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

DLG identity design

Upon acceptance of option two I completed the project with a PowerPoint template and stationery.

DLG identity design

DLG identity design

DLG identity design
Office plaque photo courtesy of DLG

David Sadigh“We have been very impressed by David’s ability to literally read our minds and deliver a corporate identity which perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”
— DAVID SADIGH, FOUNDER & CEO

View the Digital Luxury Group website.

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Other brand identity projects:

Rupp, a traditional Austrian cheese factory established in 1908
LeFLOW, a high-end fashion label in Paris
Virtulos, an all-in-one solution for instant messaging, cloud storage, and micro-payments
CampusIT, provides student information management solutions in the UK and Ireland
Asian Development Bank, dedicated to improving poverty in Asia and the Pacific
Feru, a Moscow-based fashion boutique
Tunelinks, a startup music streaming website
Berthier, a Tokyo-based interior design company
Profinity, a Pittsburgh-based asset management firm
Vissumo, a provider of next generation touchscreen technologies
TalkTo, a Massachusetts-based “text any business” startup

All featured projects here: design portfolio.