Designers new to the profession often ask me what they should charge. As much as I want to, I can’t give specifics, and this simple design pricing formula is why.
No-one knows better than you how much talent you have or how much you need to earn to makes ends meet. And besides, every project is different. If your client has a tight deadline they should expect to pay more because they know you’ll be busy.
The physical location of my clients doesn’t change my rates, but it could alter what the client is willing to spend (perhaps overseas clients are reluctant to trust me enough to do business if we don’t meet in person).
A few extra resources:
- Nobody bought the cheapest option, from the archives
- Double Your Prices, by Tara Gentile
- Is Charging More the Right Thing to Do? on Men With Pens
- How 20 designers charge their clients