A lot of designers struggle with pricing, and I’m regularly asked how I work it out. As much as I want to, I can’t tell you what you should be charging, and the design pricing formula explains why.
No-one knows better than you how much talent you have, and every project specification is different. If your client is asking for a rush-job, they’ll expect to pay a higher rate.
The physical location of my clients doesn’t change what I charge, but it could alter what the client is willing to spend.
Update: January 2013
Here’s a free download of the “Pricing your work” chapter from my new book, Work for Money, Design for Love.
Here are a few pricing resources to help.
- “Nobody bought the cheapest option.” on davidairey.com
- Double Your Prices, by Tara Gentile
- Nine Factors to Consider When Determining Your Price, by Collis Ta’eed
- Is Charging More the Right Thing to Do? on Men With Pens
- The Subtle Effects of Pricing on the Mentality of Clients, on FreelanceSwitch
And when you have produced a quote, here’s how 20 designers charge their clients.